Salesforce Marketing Cloud Advanced Architect

Position Title

Salesforce Marketing Cloud Advanced Architect – Healthcare Domain

Location

United States (Remote)

Position Summary

We are seeking a senior Salesforce Marketing Cloud Advanced Architect with healthcare domain experience to elevate our marketing technology practice to strategic, architect-led consulting. This role goes beyond configuration: the ideal candidate has deep Marketing Cloud Advanced architectural expertise and the strategic acumen to help shape marketing and patient/member engagement strategy, backed by strong working knowledge of Data Cloud and Health Cloud. The architect will lead with Salesforce product expertise, proactively identify what the platform can do, and set clear, upfront expectations on scope and limitations.

Key Responsibilities

•          Own architecture and solution design for Salesforce Marketing Cloud Advanced implementations, including journey orchestration, personalization, content management, and cross-channel engagement.

•          Advise on and help shape marketing strategy, translating business goals into Marketing Cloud Advanced capabilities rather than only implementing pre-defined requirements.

•          Serve as the senior subject-matter expert on Marketing Cloud Advanced, demonstrating platform capabilities proactively to stakeholders and reducing reliance on custom-built workarounds.

•          Architect the integration between Marketing Cloud Advanced and Data Cloud to enable unified profiles, segmentation, and activation for marketing use cases.

•          Collaborate with Health Cloud and clinical/marketing operations teams to ensure engagement strategies align with healthcare data, consent, and compliance requirements.

•          Clearly scope engagements upfront, communicating platform constraints and trade-offs before implementation begins rather than after issues surface.

•          Establish QA processes, testing standards, and release governance for Marketing Cloud Advanced builds.

•          Identify and drive adoption of AI-powered capabilities within Marketing Cloud Advanced to improve campaign performance and team productivity.

•          Define and track metrics-driven success criteria for marketing technology initiatives.

•          Strengthen collaboration and handshakes with adjacent teams (Data Cloud, Health Cloud, clinical operations) to ensure cohesive, end-to-end solution design.

Required Qualifications

•          8+ years of Salesforce Marketing Cloud experience, including 3+ years in an architect-level role with Marketing Cloud Advanced.

•          Demonstrated ability to advise on and help steer marketing strategy, not just execute configuration tasks.

•          Working knowledge of Salesforce Data Cloud, including how it supports segmentation, identity resolution, and activation within Marketing Cloud Advanced.

•          Working knowledge of Salesforce Health Cloud and experience in a healthcare or highly regulated industry.

•          Salesforce Marketing Cloud Consultant and/or Marketing Cloud Advanced certifications; additional architect-level certifications preferred.

•          Strong consulting mindset: comfortable leading strategic conversations, proactively scoping engagements, and communicating capabilities of Marketing Cloud Advanced that can alleviate marketing outreach.

•          Experience establishing QA and testing practices for marketing automation builds.

•          Excellent communication and stakeholder management skills across technical and business audiences.

Preferred Qualifications

•          Experience in healthcare, life sciences, or patient/member engagement marketing.

•          Experience architecting Data Cloud-to-Marketing Cloud Advanced integrations at scale with exposure to data bricks.

•          Familiarity with Health Cloud data models and healthcare compliance considerations (e.g., consent management, data privacy).

•          Experience introducing AI-driven personalization or productivity tools within Marketing Cloud.

•          Track record of building knowledge-sharing programs or centers of excellence for marketing technology teams.

Key Success Metrics

•          Shift in engagement mix from custom development toward standard Marketing Cloud Advanced capabilities.

•          Stakeholder-rated confidence in marketing strategy guidance and architectural leadership.

•          Accuracy and timeliness of upfront scoping and limitation communication.

•          Test coverage and defect rate on Marketing Cloud Advanced releases.

•          Quality of cross-team collaboration with Data Cloud and Health Cloud teams.

Core Competencies

•          Salesforce Marketing Cloud Advanced Architecture

•          Marketing Strategy & Advisory

•          Data Cloud Integration

•          Healthcare Domain Knowledge

•          Consulting & Advisory Mindset

•          Solution Scoping & Expectation Setting

•          QA & Testing Rigor

•          Cross-Team Collaboration

•          Knowledge Sharing & Mentorship

•          AI-Enabled Productivity