Salesforce Marketing Cloud Business Analyst (BA)

Hi, this is Srikanth from Reliable Software. We have an opportunity with one of our direct clients, and I'd like to share the details with you. Please review the information below and let me know if you're interested. Kindly share your updated resume if you'd like to be considered.

Job Title: Salesforce Marketing Cloud Business Analyst (BA)

Location: Remote

Job Summary:
We are seeking a Salesforce Marketing Cloud Business Analyst to bridge business needs and technical solutions by supporting the design, implementation, and optimization of marketing automation initiatives. The ideal candidate will work closely with marketing, sales, and technology teams to gather requirements, translate business objectives into functional solutions, and ensure successful delivery of Salesforce Marketing Cloud capabilities that enhance customer engagement and campaign performance.

Key Responsibilities:

• Collaborate with business stakeholders to gather, analyze, and document marketing and customer engagement requirements.
• Translate business needs into functional specifications and user stories for Salesforce Marketing Cloud solutions.
• Support the design and implementation of campaigns using Email Studio, Journey Builder, Automation Studio, and Audience Builder.
• Work with technical teams to configure and optimize Salesforce Marketing Cloud features and integrations.
• Perform gap analysis and recommend process improvements and automation opportunities.
• Assist in campaign planning, segmentation strategies, personalization, and customer journey mapping.
• Validate system functionality through testing, user acceptance testing (UAT), and quality assurance activities.
• Monitor campaign performance metrics and provide insights for optimization and continuous improvement.
• Ensure data quality, compliance, and adherence to privacy regulations and marketing best practices.
• Create and maintain documentation including business requirements, process flows, and training materials.
• Act as a liaison between marketing, IT, and external vendors to ensure smooth project execution.

Required Qualifications:

• Bachelor’s degree in Business, Marketing, Information Systems, or a related field.
• 12+years of IT experience required
• 3–7+ years of experience as a Business Analyst, preferably in digital marketing or CRM platforms.
• Hands-on experience with Salesforce Marketing Cloud modules such as Journey Builder, Email Studio, Automation Studio, and Contact Builder.
• Strong understanding of marketing automation concepts, campaign lifecycle, and customer journey orchestration.
• Experience gathering requirements and writing functional documentation and user stories.
• Knowledge of data segmentation, personalization, and marketing analytics.
• Strong communication and stakeholder management skills.

Educational Qualifications:

·         Required - Bachelor’s degree in Computer Science, Information Technology, Computer Engineering or closely related or equivalent.

·         Preferred - Master’s degree in Management Information Systems (MIS), Computer Science, Big Data or Analytics or equivalent.

Travel:

·         Open to travel based-up on the nature of the engagement.

Thanks & Regards

Srikanth Donkani

 Lead Talent Acquisition Specialist

(w):

(E):

2260 Haggerty Road, Suite 285 Northville, MI 48167

Equal Employment Opportunity

Reliable Software employment does not discriminate on the basis of race, religion, gender, sexual orientation, age or any other basis as covered by federal, state, or local law.

Employment decisions are based solely on qualifications, merit and business needs.