Community:
Texas Support Center
Address:
3501 Olympus Boulevard
Dallas, Texas 75019
Pay Range
$158,900.00-$230,500.00+ Annual
Own the Pipeline. Drive the Growth. Redefine What Demand Generation Looks Like.
At Lifespace, Our Space is built on delivering meaningful experiences and that starts with how we attract, engage, and convert our future residents and customers. We?re looking for a Director of Marketing, Demand Generation, who doesn?t just manage campaigns, you own outcomes.
This is a high impact leadership role for a marketer who thrives at the intersection of data, strategy, and execution, someone who knows how to turn media spend into qualified pipeline, measurable revenue, and scalable growth.
Why This Role Stands Out
Own a multimillion-dollar marketing engine and directly impact business growth
Lead across the full funnel from first click to revenue attribution
Shape the future of AI-driven marketing (Google AI Overviews, ChatGPT, generative search)
Influence executive-level strategy and partner directly with senior leadership
Hold agencies accountable and drive real performance, not just activity
What You?ll Own
End-to-End Demand Generation Strategy
Lead integrated acquisition strategy across:
Paid Search, Paid Social, Organic Social
SEO / AEO / GEO (Generative Engine Optimization)
Programmatic, CTV/OTT, and ABM
Drive performance against CPL, CAC, and pipeline/revenue targets
Performance Marketing That Actually Performs
Own optimization across the full funnel from click to conversion
Continuously test, learn, and scale what works
Turn insights into action fast
Agency & Budget Accountability
Manage and optimize a $5M+ media budget
Hold agency partners accountable for ROI, transparency, and execution
Make smart, data-driven investment decisions
AI-Driven Search & Digital Innovation
Ensure brand visibility across:
Build citation-ready, structured content ecosystems (FAQ, schema, conversational AI)
Stay ahead of how people search and how brands show up
Advanced Analytics & Attribution
Lead Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing
Translate complex data into clear, actionable decisions
What You Bring
Technical & Analytical Strength
Google Analytics (GA4) or Adobe Analytics
Data tools: Excel, Looker, and ETL platforms (Funnel.io, Supermetrics, etc.)
Strong understanding of schema markup and structured data for AI search
Modern Marketing & AI Fluency
Experience leveraging AI tools for:
Campaign optimization
Keyword discovery
Creative iteration
Performance insights
Familiarity with AI-search visibility platforms (Profound, Goodie, AthenaHQ, etc.)
Why Lifespace
At Lifespace, you?ll do more than run campaigns, you?ll shape how we grow. This is your opportunity to build, scale, and lead a demand generation engine that drives real impact.
Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.
COMPANY OVERVIEW:
Lifespace Communities, based in Dallas, Texas, is one of the nation?s top 10 largest nonprofit senior living organizations. Founded in 1976, Lifespace Communities owns and operates 15 continuing care retirement communities in seven states, serving more than 5,200 residents and employing over 4,500 team members. The organization is committed to creating communities where people are empowered to live their aspirations.
Equal Opportunity Employer
If you are excited to learn and grow, be excellent, thrive with your team and deliver personalized experiences you'll enjoy your career with us!
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