Role : Sr. Analyst, Digital Analytics
Team : Consumer Marketing
Location : Nashville, TN or Remote
Overview: Asurion is seeking a passionate and performance-driven Sr. Analyst, Digital Analytics to join the team at our Nashville corporate office or Remote. The role is part of a growing enterprise digital marketing team. The candidate will provide analytical/tagging support to digital initiatives led by the marketing and partner teams. Success in this role requires digital analysis expertise, but also strong communication skills, initiative and demonstrated experience with cross-functional teams.
Essential Duties and Responsibilities: - Responsible for standard and ad-hoc reporting on performance of our digital marketing, SEO, email, web properties and voice/chat channels
- Support ad-hoc and exploratory analyses of key partner initiatives, tests, and emerging growth opportunities, helping to identify opportunities and provide data-driven recommendations
- Produce succinct reports highlighting results and key insights of digital programs using a combination of business intelligence tools (e.g., Power BI), Data Studio and Excel
- Help define KPIs and develop requirements for measurement planning, tagging, sourcing digital data across platforms including web analytics, DSPs, web sites/apps, etc.
- Collaborate with cross-functional teams and partner teams to ensure we can define and effectively measure customer and business success to effect positive change
- Stay up to date with changes in the digital marketing landscape, specifically as it relates to data collection and usages understand how those changes impact Asurion's current and future digital marketing efforts
What You'll Bring to The Team: - 1-3 years of professional experience in (digital) data analysis, analytics and digital marketing
- BA/BS in data analytics, information systems, internet technologies or related fields is required
- Experience working with industry leading web analytics platforms (Google/Adobe Analytics), tag management systems and other measurement tools to demonstrate campaign impact and results required
- Experience developing dashboards in Data Studio, Power BI and/or Tableau preferred
- Ability to write SQL and experience with R or Python strongly preferred
- Experience working with Amazon data through platforms such as Amazon Ads or Amazon Seller Central is a plus
- Experience working with customer segmentation or audience data is a plus
- Understanding of HTML, CSS and internet usability principles
- Strong problem-solving and decision-making abilities with excellent attention to detail
Why Asurion? Simply put, Asurion helps people stay connected. We are a privately held company which enables us to focus on long term customer and client value. We provide over 290 million consumers around the world with simple, intuitive technology advice to help them get the most from their devices; support to fix their issues and connectivity crisis, and device protection to ensure they receive a replacement or repair. When a product is missing or simply doesn't work properly, Asurion's 17,000 employees are focused on solving the problem with people and processes operating 24 hours a day, seven days a week, speaking six languages, and working across any device, platform, or provider. By partnering with leading retailers, mobile carriers, and pay-tv providers, Asurion helps make customers lives a little easier and their technology a lot more amazing.
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