Sr Digital Analytics & Insights Consultant

Responsibilities:
Dual reporting to the Director, Digital Channel & Content Strategy & Director, JNJ.com Product, this project-based role will connect disparate data sources into an aggregate view, ensure data integrity and glean insights for executive level storytelling and decision making.
Reconcile data across multiple sources (GA4, GSC, BrightEdge, site survey insights, heat maps, paid platforms like SA360/Looker dashboards) and provide ongoing reporting, strategic business insights, and recommendations in alignment with website and marketing goals & KPIs.
Build and automate integrated reporting dashboards across SEO/SEM, LLM, and web data, translating insights into clear, actionable leadership updates, this includes leading our data hub workstream with Technology to consolidate data sources and enable scalable, self-service reporting
Analyze user behavior and site performance, including predictive insights leveraging AI, to identify trends, opportunities, and bottlenecks, providing strategic recommendations to improve ROI, user experience, and brand site positioning.
Validate, test and diagnose tag configuration in GTM (Google Tag Manager) and/or GA4 (Google Analytics) alongside vendor and technology team.
Build and maintain page- and content level performance benchmarks and applying them consistently over time (30-day, QoQ, YoY).
Qualifications:
8-10 years of website and/or social analytics experience
Data visualization experience: experience building dashboards in Looker Studio, Tableau, or Power BI and producing stakeholder-facing reports.
Experience applying generative AI, machine learning, or intelligent automation to digital analytics workflows while maintaining data privacy, transparency, accuracy, and human oversight.
Ability to incorporate competitive analysis into insights & benchmarks.
GA4 and Google Search Console experience, including diagnosing data quality issues and experience working with IT teams, website vendors, etc.
Experimentation experience: Design and analyze A/B and multivariate testing to optimize landing pages, customer journeys, and campaigns.
Technical SEO measurement familiarity (site health reporting, schema/structured data impact, crawlability, and tying technical fixes to visibility outcomes).
Experience creating educational resources for leadership and other employees on search and analytics topics
Skilled in using campaign tracking tools and measurement (UTM, event, etc).
Understanding of comprehensive website user behavior tools.
Ability to help diagnose data quality issues and work with appropriate in-house and vendor teams to help resolve it.
Experience working with content management system teams.
Platform Knowledge:
GA4
Google Search Console
Looker/Data Studio
BrightEdge
SA360
Site survey dashboards
Tableau
A/B testing tools such as Kameleoon
Content management systems
Power BI
Microsoft clarity
mPluse and Traffic Peak