Manager note -
Overall, the candidates appear to be further along in their careers than what we're targeting for this role.In terms of experience and role scope. Ideally, we'd want someone with a similar level of experience (around 3–4 years), hands-on SQL skills, and a clear individual-contributor focus rather than a managerial profile.
Start date: IMMEDIATELY Length of assignment: temp to hire/ Extension with approvals
Location: 420 NYC Office - Hybrid-Max 2 days / week
GENERAL FUNCTION
The CRM Targeting Specialist will support and drive the email, direct mail, sms/MMS and digital targeting lists production process, coordinate the delivery of material/assets and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.
MAJOR DUTIES AND RESPONSIBILITIES
• Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines • Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API) • Ensure overall success of daily operations • Serve as contact for all day-to-day email production item across multiple Optical brands (e.g LC, TO, PV) • Actively participate in weekly production meetings with cross functional team members • Set up email deployments including: o A/B Subject line testing o Set up send time optimized deployments • Produce customer target audience list counts to size business opportunities upon business request for all communication channels (e.g email, DM, SMS, digital targeting) • Work with other departments/partners (e.g IT CRM, TAB IT, Marketing, compliance) to ensure technical data flows are working and process are properly performed
BASIC QUALIFICATIONS
• Bachelor's Degree in Marketing, Analytics, or related field • 3+ Year's of Experience • Experience trafficking activities across multiple team members/functions • Experience using a trafficking tool or production management software to coordinate activities • Ability to problem solve and exercise critical thinking in a technical environment • Must be able to work in a fast pace environment, ability to multi-task while managing multiple projects from start to finish • Strong project management, ability to prioritize one's day • Great interpersonal skills; capable of supporting a team environment • Detail & process oriented • Proficient on targeting tool (Unica 12 preferred) • Proficient in Microsoft Office • Adobe Analytics preferred • Detail-oriented • QA email rendering and functionality • Troubleshoot and resolve data related issue • Perform data testing • Circulate proofs for approval
PREFERRED QUALIFICATIONS • Experience with SQL • Customer digital targeting experience • Experience with Unica IBM 10/12 • Experience with Oracle Responsys
Never miss an opportunity! Create an alert based on the job you applied for.
