Full-time, 40 hours/week
Monday- Friday 8am-4:30pm
Hybrid remote (6-12 days onsite/month)
Summary:
The Manager of Annual Giving is a goal-oriented fundraising professional responsible for overseeing the strategic execution and day-to-day management of a comprehensive annual giving program. This includes leading multi-channel direct response efforts?direct mail, email, and digital fundraising?with a focus on donor acquisition, retention, and pipeline development.
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This role also manages a mid-level giving program, a grateful patient fundraising initiative and employee campaign ensuring integration and alignment with broader development goals. The Manager supervises Development Coordinators focused on mid-level donor engagement and stewardship, as well as Direct Response Specialists responsible for campaign execution and data coordination.
Responsibilities:
- Lead the strategy, execution, and optimization of multi?channel annual giving campaigns across direct mail, email, and digital platforms.
- Supervise, coach, and develop direct response, mid?level giving, and gift processing staff to ensure accountability and strong performance.
- Oversee campaign planning, including timelines, messaging, segmentation, vendor management, and quality control.
- Drive donor acquisition, retention, and pipeline growth through data?informed annual giving strategies.
- Develop and manage the mid?level giving program, including retention strategies, upgrades, and personalized stewardship.
- Personally cultivate and steward select mid?level donors ($5,000?$24,999) to strengthen long?term donor relationships.
- Manage the grateful patient fundraising program in collaboration with clinical partners, ensuring ethical and HIPAA?compliant outreach.
- Monitor, analyze, and report on campaign performance metrics, using insights to refine strategy and execution.
- Partner with Advancement Services to maintain data integrity, accurate gift processing, and reliable reporting.
- Collaborate cross?functionally with development, stewardship, digital communications teams, and external vendors to align fundraising efforts with institutional goals.
Other information:
Technical Expertise
- Multi-channel direct response fundraising across direct mail, email, and digital platforms
- Annual giving campaign planning, execution, and optimization
- Donor segmentation, targeting, and messaging strategy for fundraising appeals
- Performance measurement using key performance indicators (KPIs) for annual fund campaigns
- Data-driven analysis to refine channel strategy and donor engagement
- Use of fundraising CRMs (e.g., Blackbaud, Salesforce) for donor management and reporting
- Proficiency with email marketing platforms supporting fundraising and donor communications
- Oversight of gift processing workflows to ensure accuracy, timeliness, and data integrity
- Technical knowledge of mid-level giving programs, including donor retention and upgrade strategies
- Strong writing, project management, and communication skills.
- Experience with donor pipeline development, mid-level giving, or grateful patient programs strongly preferred.
- Ability to manage, mentor, and motivate a small team.
Education and Experience
1. Education: Bachelor\'s degree in Marketing, Communications, Fundraising, or a related field required.
2. Certification: CFRE Preferred
3. Years of relevant experience: minimum 3 years of experience in annual giving, direct response, or donor engagement roles.
4. Years of supervisory experience: Prior supervisory experience preferred
Full Time
FTE: 1.000000
Status: Fixed Hybrid
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