V-Soft Consulting Group, Inc
V-Soft Consulting Group, Inc

Contractor, Brand Strategy & Activation

Hybrid in Oak Brook, IL, US • Posted 1 day ago • Updated 22 hours ago
Contract W2
12 Weeks
Hybrid
Depends on Experience
Fitment

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Job Details

Skills

  • Account Management

Summary

Contractor, Brand Strategy & Activation (Hybrid)
Primary Location: Oak Brook, Illinois

V-Soft Consulting is currently hiring for a Contractor, Brand Strategy & Activation for our premier client in Oak Brook, Illinois.

Education and Experience
  • Bachelors degree in business, marketing, communications or social sciences.
  • 7+ years'' experience in brand development, marketing or brand strategy, brand consulting or strategic planning.
  • CPG Brand experience highly preferred.
  • Robust business acumen, including domain-specific knowledge of the industry and the competitive landscape.
  • Strategic thinker with good understanding of brand, brand development, user experience and human behavior.
  • Deep understanding of people and culture, while demonstrating an ability to translate customer insights into actionable brand marketing strategies.
  • Knowledge and experience with brand strategy planning and execution.
  • Strong creative thinking and design sensibility, with an eye for visually appealing merchandising displays.
  • Excellent written and verbal communication skills, with the ability to articulate and convey brand messages effectively.
  • Data-driven mindset with the ability to analyze market trends and consumer behavior to inform decision-making.
  • Experience working collaboratively in cross-functional teams.
  • Stay informed about brand trends, emerging technologies brands, and best practices in brand strategy.

WHAT YOULL DO:
Job Responsibilities:
  • Develop and implement a comprehensive brand strategy that aligns with the company''s vision and values; ensure brand consistency across all channels and customer interactions.
  • Develop and steward comprehensive content strategy that aligns with the brand narrative and engages our target audience across various channels; collaborate with content creators to produce compelling and consistent messaging that reinforces the brand identity.
  • Work with internal and external resources to lead the creation and internal socialization of comprehensive brand guidelines including brand narrative, visual identity, verbal identity and tone of voice across marketing teams, external agencies and consultants, the customer experience team, product development, talent and recruitment teams, sales teams and other cross-functional partners.
  • Manage brand programs and campaigns from strategy to execution, including collaboration with external agencies and internal teams to ensure alignment and excellence.
  • Collaborate with design teams or agencies to translate brand strategy into visual elements, including templates, logos, color schemes, and visual design guidelines; oversee the consistent implementation of the brand identity across all touchpoints, ensuring a cohesive and recognizable brand presence.
  • Craft compelling brand narratives and messaging that resonate with our target audience; collaborate with design and content teams to create engaging storytelling content, ensuring a consistent brand voice across various platforms.
  • Collaboratively with Marketing Sciences, conduct market research and analysis to identify trends, consumer preferences, and competitive landscape, informing brand strategies.
  • Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
  • Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
  • Contribute to the team effort by accomplishing related results and participating on projects as needed.
  • Work closely with cross-functional teams to ensure brand alignment across all aspects of the business; communicate brand strategy effectively and provide guidance on brand-related decisions.
  • Work with marketing sciences to establish key performance indicators (KPIs) to measure the success of brand initiatives; monitor brand performance, analyze data, and make data-driven recommendations for continuous improvement.

Interested?
Qualified candidates should send their resumes to

V-Soft Consulting Group is recognized among the top 100 fastest growing staffing companies in North America, V-Soft Consulting Group is headquartered in Louisville, KY with strategic locations in India, Canada and the U.S. V-Soft is known as an agile, innovative technology services company holding several awards and distinctions and has a wide variety of partnerships across diverse technology stacks.

As a valued V-Soft Consultant, youre eligible for full benefits (Medical, Dental, Vision), a 401(k) plan, competitive compensation and more. V-Soft is partnered with numerous Fortune 500 companies, exceptionally positioned to advance your career growth.

V-Soft Consulting provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

For more information or to view all our open jobs, please visit or call .

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Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: vsky001
  • Position Id: 109804
  • Posted 1 day ago
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Bari Pritchett

Bari Pritchett

Lead Technical Recruiter @ V-Soft Consulting Group, Inc
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