Global Crypto Partner Marketing Manager

RESPONSIBILITIES:
Kforce has a client in San Francisco, CA that is seeking a Global Crypto Partner Marketing Manager.

Summary:
In this role, the Global Crypto Partner Marketing Manager will work directly with some of our most strategic crypto partners to identify our shared users, develop joint marketing plans, and execute co-marketing campaigns aimed at driving customer acquisition and activation. As the inaugural hire dedicated to this partner segment, you will have the unique opportunity to shape our crypto partner marketing strategy and investment model. We're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out-and set you apart-especially if your career has taken some extraordinary twists and turns. We welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions.

Responsibilities:
* Partner closely with the Crypto Partnerships team, Product Marketing, and Product to gather inputs and align on strategies that support mutually beneficial opportunities
* Define annual joint marketing strategies, objectives, and success metrics for a portfolio of strategic crypto partners
* Develop aligned messaging and produce bespoke co-marketing campaigns and activations with your portfolio of partners
* Execute co-marketing initiatives (e.g., joint email campaigns, co-branded webinars, etc.) to drive new user acquisition, increase product upsell, and generate sales pipeline with and through partners
* Integrate partners into campaigns by collaborating with cross-functional marketing teams such as Campaigns, Product Marketing, Regional Marketing, and Demand Generation
* Define scaling mechanisms to provide marketing resources and enablement that support a scaled partner motion
* Manage marketing budgets with each partner to drive ROI
* Track and evaluate the performance of co-marketing activities

REQUIREMENTS:
* 5+ years of relevant B2B marketing experience that can span marketing, product marketing, or partner marketing
* 4-5+ years of product marketing or go-to-market experience; experience working with payments, cryptocurrency, financial technology, or financial services preferred
* Experience working closely with go-to-market partners to build joint marketing plans and execute marketing programs and campaigns that drive mutually beneficial KPIs and new customer acquisition and pipeline generation outcomes
* Experience shaping joint messaging and creating content with partners
* Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners
* Deep understanding of the user journey through a partner distribution channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach and revenue
* Background in SAAS, FinTech is preferred (Crypto, Payments experience would be strongly preferred)
* Experience supporting a global market and global partners
* Experience with Partner Marketing and Product Marketing are strongly preferred
* Experience developing bespoke partner marketing plans vs large well-built-out strategies
* Strong execution skills and ability to collaborate with stakeholders and drive deliverables
* Strong skills in building relationships with existing and new partners to align plans, drive clarity, and ensure effective communication of progress
* High agency and adaptability, thriving in a fast-paced environment with the ability to handle ambiguity and work autonomously
* Big picture thinking and meticulous attention to detail-you're able to quickly understand overall business objectives, build a well-aligned marketing strategy and drive yourself and your cross-functional partners towards execution
* Excellent written and verbal communication skills

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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