Marketing Automation & CRM Strategist

Job Title: Marketing Automation & CRM Strategist

Location: Saint Louis, MO

Duration: Direct Hire / FTE

Schedule: Hybrid (4x week onsite)

Education: Bachelor s degree required.

Job Description:

Our client is seeking a Marketing Automation & CRM Strategist to elevate our email and CRM marketing programs. In this role, you ll transform email into a highimpact, revenuedriving channel through advanced segmentation, lifecycle journey development, personalization, and continuous optimization. You ll also serve as the company s inhouse Dynamics expert, maximizing platform capabilities, strengthening data integrity, and driving measurable gains in lead generation, pipeline progression, retention, and revenue. This highly crossfunctional position collaborates closely with marketing, sales, design, CRM, and digital teams to align messaging and targeting in support of company growth.

Requirements:

• 5+ years of experience in email marketing, lifecycle marketing, or marketing automation.
• Proven experience owning lifecycle marketing strategy end-to-end.
• Strong content strategy skills with experience developing high-impact messaging frameworks in a B2B environment.
• Demonstrated success driving measurable impact on engagement, pipeline, retention, or revenue.
• Strong expertise in database segmentation, dynamic content, and workflow automation.
• Hands-on experience with marketing automation platforms; Dynamics 365 experience strongly preferred (HubSpot experience a plus).
• Experience implementing or optimizing nurture journeys and behavioral trigger campaigns.
• Strong analytical skills with experience leveraging data to drive strategic decisions.
• Experience aligning marketing automation with sales processes and CRM systems.