Marketing Analyst

Description

We are looking for a skilled Marketing Analyst to join our team on a contract basis in New Jersey. In this role, you will play a crucial part in transforming customer data into actionable insights, enabling strategic decision-making and enhancing customer experiences. This position offers the opportunity to collaborate across departments and leverage your analytical expertise to drive meaningful outcomes.

Responsibilities:

Analyze large datasets from various sources, such as customer surveys, operational metrics, and feedback channels, to uncover insights and trends.

Map and evaluate customer journeys to identify friction points and opportunities for improvement.

Apply advanced statistical methods and tools, including AI and Natural Language Processing, to conduct sentiment analysis and root cause evaluations.

Develop and maintain dashboards and visualizations using tools like Tableau to monitor customer experience metrics.

Translate complex data into compelling narratives and presentations that resonate with both technical and non-technical audiences.

Partner with cross-functional teams to share findings, develop action plans, and measure the effectiveness of customer-focused initiatives.

Advocate for a customer-centric approach by presenting data-driven insights to stakeholders and leadership.

Gather and align business requirements to ensure analytical efforts support organizational goals.

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Requirements

Bachelor's degree in Marketing, Business Analytics, or a related field.
3-5 years of experience in data analytics, customer experience, or similar roles.
Proficiency in marketing analytics tools such as Google Analytics, Adobe Analytics, and Google AdWords.
Strong experience with data visualization platforms like Tableau.
Familiarity with CRM systems and customer experience platforms such as Qualtrics or Medallia.
Demonstrated ability to communicate complex data insights effectively to diverse audiences.
Proven analytical skills with a focus on problem-solving and big-picture thinking.
Ability to work independently and collaboratively in a fast-paced environment.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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