Content Development - Web & Mobile

To assist in the development and maintenance of digital content strategy across web and mobile channels. Knowledge of Adobe Target, Adobe Analytics, taxonomy, digital asset management, content management systems (CMS), search engine optimization (SEO), and online/digital metrics using industry best practices.

Implement and monitor online and digital properties for usability, relevance, and member engagement in support of the corporate marketing plan and brand.

Collaborate with Marketing and Digital staff and other internal business units/vendors to ensure timely and accurate implementation of digital content enhancements and requirements to support business needs and member experience.

Responsibilities

• Author, QA, and publish content within Adobe Experience Manager to support Marketing and Business initiatives
• Analyze and report testing and optimization results, content initiative results, and make recommendations for future redesigns, testing, campaigns, and projects
• Create, edit, test, optimize, and evaluate digital experiences
• Collaborate with the User Experience (UX) and Digital teams as content management lead for new feature creation
• Conduct content audits across channels to support business needs, identify deviations from approved content strategy, and recommend corrective actions
• Partner in the creation, maintenance, and execution of the digital content calendar
• Develop and recommend changes to improve usability of digital content, functionality, interactivity, and overall site usability
• Serve as expert in mobile content management, providing training and creating documentation as needed to assist other content contributors
• Represent Web & Content Strategy team at meetings with business units and other Marketing teams
• Review all content and digital/online properties to ensure compliance with corporate brand standards, marketing style guides, and legal requirements
• Track and coordinate implementation of digital content enhancements/development and ensure deadlines are met
• Work with internal content authors and designers to ensure content meets digital best practices
• Perform other duties as appropriate

Qualifications

• Bachelor s Degree in a related field or equivalent combination of training, education, and experience
• Effective verbal and written communication skills
• Experience in content delivery, management, retrieval systems, and production for high-traffic websites (Adobe Experience Manager)
• Experience translating complex concepts, customer needs, motivations, and behaviors into easy-to-understand interactive experiences and deliverables
• Experience using web analytics software (Adobe Analytics)
• Knowledge of interactive usability best practices and concepts
• Knowledge of interactive design and information architecture related to content strategy
• Knowledge of SEO strategy as applied to content
• Maintain current knowledge of digital and online technologies, best practices, trends, issues, editing, and authoring tools
• Ability to manage multiple priorities independently and/or in a team environment to achieve goals
• Strong organizational, planning, and time management skills
• Skill in influencing and building consensus with business partners
• Ability to navigate multiple screens and PC applications and adapt to new technologies

Desired Skills

• Familiarity with web analytics software (Adobe Target, Adobe Analytics, Google Analytics)
• HTML skills, including knowledge of CSS and JavaScript
• Experience with various content management systems (Adobe Experience Manager preferred)
• Knowledge of the financial services environment, functions, policies, procedures, products, and services
• Experience working in a demanding, fast-paced, creative environment similar to an advertising agency