Marketing Data Analyst

Role: Marketing Data Analyst

Location: Chicago, IL (Hybrid role 3 days/week)

Duration: 12+ months contract

Job Description

Role Data Analysis Reporting Marketing Campaigns

Description

This hybrid role based at our Chicago Headquarters will drive targeted marketing efforts by identifying segmenting and activating audience groups across digital channels Collaborate with marketing operations analytics and campaign teams to ensure the right message reaches the right audience at the right time optimize engagement and conversion

Essential Responsibilities

Develop and manage audience segmentation strategies based on behavioral demographic and firmographic data Partner with analytics and data teams to define audience criteria and build actionable segments

Collaborate with business stakeholders to align audience strategies with campaign goals and KPIs

Extract ad hoc reports from the Enterprise Data Warehouse EDW to support marketing initiatives

Automate tasks in collaboration with project leads data analysts and end users

Maintain data loads in marketing automation platform and troubleshoot failures with internal and external teams

Ensure compliance with data privacy regulations such as GDPR and CCPA in audience management

Support AB testing and audience experimentation to refine targeting strategies

Document audience definitions workflows and best practices for cross functional visibility

Education

Minimum 4 Years bachelor s degree in data Analytics Business or related

Years of Experience

Minimum 3 Years of Audience segmentation digital marketing marketing operations or related

In Lieu of Education

6 Years of Audience segmentation digital marketing or marketing operations

Mandatory Skills :

Data Architecture

Data analysis and Reporting

Preparation targeted Marketing Campaign skills preferred