Title: Consumer Performance Manager – US DTC
Location: Boca Raton, FL (Hybrid)
Duration: 12+ Months Contract
Visa: U S C, G C, G C TN, H 4 OPT
Interview Mode: Video
Job Description:
Consumer Performance Manager – US DTC
Overview: Looking for a hands-on Ecommerce/DTC leader to own the performance of
the US online business. This person will be responsible for driving revenue growth,
conversion rates, customer acquisition, site experience, digital marketing performance,
and overall ecommerce strategy.
What They Do
· Own ecommerce revenue, conversion rate, and average order value (AOV)
across Shopify and other online sales channels.
· Manage and optimize the customer journey from initial awareness through
purchase and retention.
· Lead site merchandising, product placement, promotions, and content strategy to
improve sales and customer experience.
· Partner with marketing agencies on paid media across Meta, Google, affiliate,
and retention channels.
· Analyze performance data and make recommendations to increase revenue and
improve marketing ROI.
· Lead A/B testing and conversion rate optimization (CRO) initiatives.
· Work closely with marketing, creative, analytics, and operations teams to execute
growth strategies.
· Help drive AI-driven ecommerce initiatives and emerging commerce
opportunities.
Must-Haves
· 7+ years of ecommerce, digital marketing, or DTC experience.
· Proven track record growing ecommerce revenue.
· Strong Shopify experience.
· Experience managing paid media strategy across Meta, Google, affiliates, and
customer acquisition channels.
· Strong analytics background using GA4, Shopify Analytics, Looker, or similar
tools.
· Experience with conversion optimization, testing, and ecommerce performance
management.
· Experience leading teams, agencies, or cross-functional initiatives.
Nice-to-Haves
· Consumer products, CPG, lifestyle, or retail experience.
· Email marketing and retention program experience.
· AI, agentic commerce, or emerging ecommerce technology exposure.
· Experience in a global DTC organization.
What They're Really Looking For
Someone who has owned a Shopify-based ecommerce business and can directly
influence revenue growth through a combination of:
· Ecommerce strategy
· Paid media
· Customer acquisition
· Conversion optimization
· Analytics
· Site merchandising
