Director, Segment Marketing (HNW/Workplace)

Opportunity Overview

Each Director, Segment Marketing will be a core member of their assigned Segment (Workplace or NTW) business leadership team, setting objectives and prioritizing firm-wide work in service to driving business segment/MM outcomes.

These executives will serve as the EBM leaders accountable to segment/market management leader for delivering all aligned-upon EBM segment outcomes, leveraging all functions within EBM. This executive will own the business segment EBM budget, provide vision and leadership for end-to-end EBM strategy and deliver on go-to market strategies and differentiated client/branch experiences that achieve strong business ROI.

• The Director Segment Marketing is senior leader and core member of Segment/MM business leadership team, setting objectives and prioritizing firm-wide work in service to driving business segment/MM outcomes.
• Is jointly accountable for EBM's contribution to topline objectives with assigned business segment/MM leaders, and accountable for building and delivering EBM's strategic plan in service to the segments/MM strategic plans
• Responsible for effectively harnessing the capabilities of the entire EBM organization to support their assigned segments/MM strategy for growth, ensuring a comprehensive, seamless "end-to-end" EBM mindset and execution across all EBM functions
• Responsible for strategy, budget, and prioritization of EBM-originated initiatives for assigned segment/MM
• Responsible for defining and implementing the go-to-market strategy for each assigned segment/or market Management function
• Partners with EBM Analytics leader to measure the effectiveness of client experience and marketing initiatives, using insights to optimize business-specific strategies
• Is an advocate of client/advisor obsession - drives priority solutions and creates impact and outcomes in the moments that matter for Edward Jones clients and advisors
• Builds strong partnerships and can influence other functional teams across enterprise to ensure alignment and consistency across all EBM efforts
• Coach and develop EBM talent within the matrix emphasizing accountability for outcomes, flexibility, systems thinking and cross-functional fluency

EEO Statement

Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

Company Description

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500 company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we're proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

View our Purpose, Inclusion and Citizenship Report.

Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.

Awards and Accolades

At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received.

Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones

Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones

Position Requirements

• Bachelor's degree required; Master's degree OR analytical advanced degree preferred
• 15+ years of experience in leading marketing, experience, or customer strategy roles, ideally within the financial services industry
• Demonstrated experience developing strategies and business plans across all aspects of marketing and experience, with the requisite positive results
• Ability to apply modern marketing techniques across segments, across channels, journey-based, digital, and non-digital
• Strong business acumen and proven experience managing multi-million-dollar budgets to develop and manage successful large-scale campaigns and cross-functional initiatives
• Deep analytics and insights experience. Thought partner with the Analytics and Insights leader with knowledge of what work would serve the business segment most effectively, not a customer
• Experience leading complex, matrixed organizations with shared accountability, ensuring alignment across diverse teams and stakeholders
• Demonstrated ability to communicate effectively at all levels of the organization to drove collaboration, deliver results and foster strong followership

Salary Information

Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page.