We are looking for an experienced Adobe Journey Optimizer (AJO) Developer with strong exposure to Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA). The candidate will be responsible for designing, developing, and implementing personalized customer journeys, real-time customer engagement solutions, audience segmentation, and analytics-driven marketing campaigns across multiple channels. This role requires hands-on expertise in AJO, AEP data foundations, and CJA reporting capabilities.
Key Responsibilities
Adobe Journey Optimizer (AJO)
Design and develop Event-Based and Audience Qualification Journeys.
Configure Email, SMS, Push Notification, In-App, and Web Channel campaigns.
Implement Offer Decisioning, Dynamic Content, Personalization, and Content Templates.
Configure Journey EntryExit Criteria, Decision Splits, and Journey Orchestration.
Support Journey Testing, Monitoring, Troubleshooting, and Production Deployment.
Collaborate with business and marketing teams to convert requirements into scalable customer journeys.
Adobe Experience Platform (AEP)
Develop and maintain XDM Schemas, Datasets, Identity Namespaces, and Merge Policies.
Configure Real-Time Customer Profile (RTCPRTCDP).
Build and support Batch and Streaming Data Ingestion pipelines.
Design audience segmentation and profile activation strategies.
Implement identity resolution and profile stitching.
Ensure compliance through DULE policies, consent management, and data governance. Customer Journey Analytics (CJA)
Create and manage Connections and Data Views.
Build dashboards, reports, calculated metrics, and visualizations.
Analyze customer journey performance and campaign effectiveness.
Partner with business stakeholders to derive actionable insights from customer behavior.
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