Customer Journey Analytics - BA

Job Title: Customer Journey Analytics - BA
Job Location: Dallas, TX
Job Type: Contract

Job Description:

• Translate business questions into CJA use cases, reporting components, segment logic, and calculated metrics
• Analyze Adobe Analytics Workspace projects and identify components that require recreation in CJA
• Validate reporting outputs through side-by-side comparisons and support user acceptance testing
• Maintain migration documentation, mappings, definitions, and governance standards
• Serve as the liaison between business, analytics, and technical implementation teams
• Facilitate Agile ceremonies including sprint planning, daily standups, reviews, and retrospectives
• Remove blockers, improve team flow, and champion continuous improvement
• Support prioritization, backlog refinement, release coordination, and stakeholder communication

Top Skills Integrated into the Role

• Strong requirements gathering and documentation
• Expertise in Adobe Analytics Workspace and CJA concepts
• Ability to interpret segments, calculated metrics, and reporting structures
• Understanding of marketing channels, processing rules, and classifications
• Detail oriented validation and QA skills
• Ability to translate business questions into measurement definitions
• Facilitation of Scrum ceremonies
• Backlog management and prioritization
• Impediment removal and team support
• Effective stakeholder communication
• Coaching teams on Agile principles
• Conflict resolution and team alignment
• Continuous improvement mindset
• Delivery planning and transparency

Skills

Mandatory Skills : Adobe Analytics - Campaign, Adobe Campaign, Adobe Experience Manager - Authoring, Adobe Target, Salesforce Marketing Cloud Campaign Operations