Analytics

Job Title:                           Analytics
Location :                         Hybrid - HDQ (Vienna, VA), WCC (Winchester, VA) , GPO (Pensacola, FL) or San Diego, CA
Duration:                         12 Months Contract
 

Responsibilities
Library of required queries/scripts to replicate the CDH customer contextual object
in external systems (databricks/asl) for deeper analysis
2. Standardize format for executing key data retrieval steps for use by the broader team
a. Interaction to outcome attribution (account opens)
b. Model data to interaction mapping (model performance, predictor
performance)
c. Member Profile to interaction mapping
3. Create notebooks for the broader team to use to answer specific questions
a. Distribution Analysis
b. Arbitration Analysis
c. Channel Engagement Analysis

Skillset
The primary technical skills required would be familiarity with the databricks environmentand proficiency with Python/PySpark and SQL. Pega CDH experience is preferred.Some examples of the work as it directly relates to GEM
• Initial Analysis to Support New Model Related Featureso Propensity Thresholds
▪ Creating the back-testing approach (MDSA had no appetite at thetime)
▪ Establishing baseline KPIs
▪ Creating the monitoring approacho Initial Model Maturity Analysis (though Morgan’s team is starting to beinvolved)
▪ Establishing baseline KPIs
▪ Gauging the impact of enabling the feature
▪ Creating the ongoing monitoring approach
• On-going Analysiso Model Performance Monitoring
▪ Though MDSA owns the code to run the notebooks, when changesmust be made to the code GEM is heavily involved in creating the newlogico NBI Program Model Health
▪ This exists in some form today, but it is not in a state that is readilyavailable to be shared with leaders in O&A, MDSA, or broaderMarketingBroader O&A Analytical Gaps (Things Red, Sumant, and Tai typically scramble to createwhich should be readily available)
• “Actionable Monitoring Data:” Standardizing how we conduct this sort of analysisfor consistencyo Capture when propensity scores are exceptionally low closer to real-time (1day)o Capture when actions are not providing value to their intended objective(acquisition, engagement)
• Eligible Audience Monitoringo Identifying Members eligible for different actions/treatments (simulationenvironment can help after going live to a certain extent)o Tying interactions back to key Member demographic data for more granularanalysis (this sort of analysis should be standardized so it can easily be doneby all Members of O&A