· 4+ years of experience in e-commerce or digital analytics, with demonstrated impact in personalization, testing, or lifecycle analysis.
· 2+ years of hands-on experience with web analytics platforms, with strong preference for Adobe Analytics. Experience with additional tools (e.g., Google Analytics, Amplitude) is also valuable.
· Experience measuring and analyzing personalized experiences, audience segmentation, and customer-level behavior across sessions and channels.
· Strong SQL skills and experience working with customer-level data in a data warehouse environment.
· Advanced Excel skills, including complex data manipulation, pivot tables, and data visualization for executive-level reporting.
· Strong business acumen with a deep understanding of e-commerce dynamics, customer behavior, and conversion optimization.
· Proven ability to clearly communicate complex analytical findings to Manager- and Director-level stakeholders, translating data into actionable recommendations.
· Exceptional attention to detail and organizational skills, with the ability to manage multiple initiatives and timelines simultaneously.
· A curious, strategic mindset with the ability to proactively identify personalization opportunities and optimization strategies.
· Demonstrated experience leading analysis for A/B, MVT, and personalization testing, with a focus on incremental and long-term impact.
· Highly collaborative with excellent verbal and written communication skills, able to influence both technical and non-technical partners.
· Strong critical thinking skills, with the confidence to challenge assumptions and advocate for data-driven personalization strategies that improve the customer experience.
· Retail experience is highly desirable.
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