Salesforce Marketing Cloud Lead

Job Title: Salesforce Marketing Cloud Architect Location: Remote Company: PruTech Solutions, Inc. About Us: Established in 1997, PruTech is committed to innovative problem-solving, solution creation, and fostering strong client partnerships. Serving a diverse array of industries, from government to finance, retail, and manufacturing, PruTech operates from strategic locations including New York City, Washington DC, North Carolina, and boasts a nearshore office in Mexico City and multiple offshore

RESPONSIBILITIES: Kforce has a client in Fitchburg, WI that is looking for a Salesforce Marketing Cloud Architect. Responsibilities: * Design scalable, secure, and maintainable Salesforce Marketing Cloud solutions aligned to client goals and business objectives * Lead technical solution design for multi-channel engagement including: Email, SMS, Push Notifications and Mobile Messaging, CloudPages, Journey Builder, and Advertising Audiences * Create architecture diagrams, integration specificatio

Build audience segments and targeting rules Manage triggered and transactional messaging Perform A/B testing and campaign optimization using performance insights Monitor campaign performance, troubleshoot issues, and ensure deliverability best practices Integrate Salesforce Marketing Cloud with external systems using REST/SOAP APIs Ensure accurate data capture, identity resolution, and customer profile consistency Salesforce (CRM) Required Understanding

About The Aspen Group (TAG) The Aspen Group (TAG) is one of the largest retail healthcare support organizations in the U.S., supporting more than 20,000 healthcare professionals across nearly 1,500 locations in 48 states. Our consumer healthcare brands include Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. At TAG, our centralized teams partner across technology, marketing, operations, and business functions to deliver