Search Engine Optimization\/Generative Engine Optimization Manager

Job Title: Search Engine Optimization / Generative Engine Optimization (SEO/GEO) Manager
Location: South San Francisco, CA (Remote)
Work Model: Remote
Shift: Standard 8-hour workday
Travel: Approximately 4 times per year
Interview Format: One-round panel interview (candidate must present top 3 SEO/GEO accomplishments from their portfolio)

The Opportunity

We are seeking a forward-thinking SEO/GEO Manager to lead the evolution of organic discovery in a highly regulated pharmaceutical environment. This role goes beyond traditional SEO and focuses on Generative Engine Optimization (GEO)-ensuring accurate, compliant, and authoritative visibility across Google AI Overviews, ChatGPT, Perplexity, Claude, and future AI-driven search experiences.

The ideal candidate brings recent, hands-on SEO/GEO experience within a Pharma or Biotech organization (last 2 3 years) and has successfully implemented GEO strategies-not just documented them. You will operate at the intersection of technology, marketing, AI, and Medical/Legal/Regulatory (MLR) compliance.

Key Responsibilities

1. Advanced SEO & GEO Strategy

Lead organic discovery strategy across traditional search and AI-driven platforms

Optimize content for AI answer engines (AIO, ChatGPT, Perplexity, Claude), focusing on:

Entity relationships

Citation authority

Structured data and content architecture

Drive implementation of advanced Schema.org markup (Medical Webpage, Drug, FAQ, Condition)

Oversee technical SEO health using Google Search Console and enterprise SEO tools

2. AI & GEO Innovation

Recommend and optimize content for conversational and intent-based queries relevant to patients, caregivers, and HCPs

Partner with agencies to integrate compliant AI workflows for SEO execution (metadata, audits, AI search analysis)

Ensure content is structured for LLM retrieval and RAG-based systems

3. Cross-Functional & Regulatory Leadership

Serve as a strategic liaison between SEO teams and Medical, Legal, and Regulatory (MLR) stakeholders

Navigate MLR review cycles while advocating for SEO/GEO best practices

Educate brand, marketing, and leadership teams on GEO, AI search, and measurable business impact

4. Agency Management

Manage external SEO agencies with accountability for quality, engagement, and sentiment, not just traffic

Coordinate SEO/GEO execution with internal web and content teams

Qualifications

Required:

7+ years of SEO/Digital Marketing experience

Recent (last 2 3 years) hands-on SEO/GEO experience at a Pharma or Biotech company

Proven implementation of GEO strategies with measurable success

Strong experience working within MLR/PRC regulatory frameworks

Deep expertise in Schema.org, entity-based SEO, and knowledge graph optimization

Preferred:

Experience optimizing for AI Overviews, ChatGPT, Perplexity, or similar platforms

Familiarity with LLM behavior, NLP, and RAG-based content retrieval

Tools: Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.

Soft Skills:

Ability to influence without authority

Strong communication skills to translate technical SEO/GEO concepts to non-technical and regulatory audiences