Role: Lead Marketo Engineer / Lead Marketing Automation Engineer
Location: New York, NY
Type: Fulltime/Permanent
Job Summary
We are seeking a Lead Marketo Engineer to own the design, architecture, and execution of enterprise scale marketing automation solutions using Adobe Marketo Engage. This role provides technical leadership across marketing operations, ensures platform scalability and governance, and acts as the primary Marketo authority for stakeholders across Marketing, Sales Operations, and IT.
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Key Responsibilities
Lead the architecture, design, and implementation of complex Marketo solutions, including multi stream nurtures, lead scoring models, and lifecycle frameworks
Own the end to end Marketo platform strategy, including instance health, scalability, governance, and best practices
Serve as the primary technical lead for Marketo, guiding engineers, analysts, and marketers on platform usage and design decisions
Design and optimize CRM integrations (Salesforce or equivalent), including lead routing, sync error handling, and data flow optimization
Define and enforce Marketo governance standards naming conventions, folder structures, token strategy, and operational controls
Oversee data quality, segmentation strategy, and compliance, ensuring accurate targeting and privacy adherence
Drive campaign performance optimization through A/B testing, analytics, and continuous improvement
Lead third party integrations (REST APIs, webinar platforms, LinkedIn, Adobe Experience Platform, Journey Optimizer, etc.)
Proactively monitor and troubleshoot platform, campaign, and integration issues, minimizing business impact
Create and maintain technical documentation, solution designs, and operational runbooks
Partner with senior stakeholders to translate business requirements into scalable Marketo solutions
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Required Skills & Experience
6+ years of experience in Marketing Automation, with 4+ years of deep hands on Marketo Engage expertise
Proven experience leading enterprise scale Marketo implementations
Strong command of lead lifecycle management, scoring, routing, and nurture strategy
Advanced experience with Salesforce-Marketo integrations and sync troubleshooting
Hands on knowledge of REST APIs, webhooks, and custom integrations
Strong analytical mindset with experience in campaign performance reporting and optimization
Ability to lead technical discussions with senior marketing, sales, and IT stakeholders
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Preferred Qualifications
Marketo Certified Expert (MCE) or Marketo Certified Architect (MCA)
Experience with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO)
Exposure to additional Martech platforms (HubSpot, Eloqua, Pardot)
Experience in client facing, consulting, or managed services environments
Prior experience mentoring or leading Marketo engineers or marketing operations teams
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Education
Bachelor s degree in Marketing, Computer Science, Information Systems, or equivalent practical experience
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