Lead Data Analyst - Customer and Geo Analytics

{"description": " Opportunity Overview

The Data Analyst Lead - Customer & Geo Analytics is responsible for proactively identifying impactful opportunities where analytics can inform the business and provide actionable insights to support strategic decisions and long term planning. The role serves as a key partner to the Senior Manager - Customer & Geo Analytics and is accountable for executing customer segmentation, geomodeling, DMA/ZIP level analysis, and audience sizing. This position acts as a subject matter expert in Esri based geospatial analytics and integrates geographic intelligence into business problem solving.

Essential Functions

• Proactively identify opportunities with medium to broad impact where analytics-including segmentation, spatial analysis, and market sizing-can inform the business. Provide actionable insights to support decisions and long term strategy development by performing exploratory analysis, scenario modeling, hypothesis testing, economic modeling, regression, geospatial modeling, and data visualization to identify patterns and insights across ambiguous business problems.
• Consult with business owners to understand the underlying business problem. Independently identify the appropriate analytic approach-such as segmentation, DMA/ZIP analysis, or geo modeling-to solve the problem. Lead others through analytic techniques while using systems thinking to connect work to broader strategic initiatives.
• Merge, cleanse, and transform complex data from multiple sources as needed for analysis. Develop advanced data structures and logic to support segmentation modeling, spatial datasets, and geo enabled analysis.
• Understand and apply intermediate to advanced statistical and geospatial concepts, including clustering, market opportunity sizing, spatial regression, territory mapping, and demographic enrichment.
• Apply critical thinking to pressure test and validate logic, geospatial outputs, and segmentation results against known sources and business context. Proactively identify data quality issues-particularly within geographic or boundary based datasets-and collaborate with subject matter experts to identify solutions.
• Lead the team in generating insights and integrating them into a cohesive story that clearly addresses business questions and influences decision making. Effectively guide the creation and communication of tailored messages to senior leaders regarding analytic approaches, geographic insights, customer segmentation findings, and recommended actions.
• Serve as a technical and functional data subject-matter expert across diverse areas, including customer, market, branch, field, product, and marketing datasets. Act as the geospatial analytics SME, including Esri tools, spatial data flows, and geographic hierarchy management.
• Educate senior and executive leaders on analytical concepts and best practices, including customer segmentation frameworks, geospatial analytics methods, and interpretation of location-based insights.
• Consult on data and analytic requirements for database development and system changes, ensuring appropriate support for spatial data, segmentation logic, and geography-driven reporting.
• Actively participate in industry and trade data and analytics communities to bring innovative practices, emerging geospatial capabilities, and fresh ideas to the organization.

EEO Statement

Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

Company Description

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500 company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we're proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

View our Purpose, Inclusion and Citizenship Report.

Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.

Awards and Accolades

At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received.

Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones

Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones

Position Requirements

• Bachelor's degree in Analytics, Data Science, Statistics, Geography, GIS, Economics, Business Analytics, or a related field.
• 5+ years of experience in analytics, data science, or business intelligence.
• Hands-on experience executing customer segmentation, clustering, or audience sizing initiatives.
• Experience performing geospatial analytics, including DMA/ZIP analysis, spatial modeling, territory or market opportunity assessments.
• Proficiency with Esri ArcGIS, ArcGIS Pro, QGIS, or similar tools for mapping, geo-modeling, and spatial data management.
• Strong analytical and problem-solving skills with proven ability to translate insights into actionable recommendations.
• Experience consulting with business leaders and communicating results to technical and non-technical audiences.
• Demonstrated ability to manage priorities, work independently, and guide others on analytic approach.
• Solid understanding of data structures, data quality, and complex data integration processes.

Salary Information

Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page.", "salary_raw": "Row(double=None, string=\"Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short - and long - term disability, basic life, and basic AD&D coverage. Short - and long - term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax - advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page .\")"}