Product Director, Motors

East West Manufacturing is looking for a seasoned product leader to define, build, and accelerate the future of our Electric Motors portfolio. This is a high-impact, highly visible role at the intersection of technology, strategy, and commercial execution. The ideal candidate will own the long-term product and market strategy for our motors business while simultaneously driving near-term growth through sharp customer engagement, portfolio positioning, and cross-functional leadership. Working closely with executive leadership, engineering, manufacturing, supply chain, and business development, you will transform customer insights, market intelligence, and emerging technology trends into differentiated product platforms – platforms that leverage East West''s global engineering and manufacturing capabilities to win in competitive markets. This is a rare opportunity to shape an entire product portfolio from the ground up, influence where the company invests, and create meaningful, lasting enterprise value. If you are a technically fluent, commercially driven product leader who thrives at the intersection of engineering depth and business strategy – and who is energized by building something significant – this role was designed for you.

Responsibilities

• Develop and execute the long-term portfolio strategy for East West''s Electric Motors business, evaluating market opportunities and identifying attractive segments, applications, and adjacent technologies
• Define product roadmaps that balance customer demand, profitability, manufacturability, and strategic differentiation
• Identify portfolio gaps and recommend new products, platforms, acquisitions, or partnerships to address them
• Drive lifecycle management across existing products while expanding into new markets and prioritizing investments based on market opportunity and customer value
• Serve as the voice of the customer across the organization, leading discovery efforts to uncover unmet needs, purchasing behavior, competitive alternatives, and emerging trends
• Translate customer insights into actionable product strategies, including segmentation, positioning, pricing, and go-to-market recommendations
• Build compelling value propositions for targeted industries and applications, with clear competitive positioning against key alternatives
• Establish a repeatable Voice of Customer process to continuously inform portfolio and roadmap decisions
• Engage directly with OEM engineering, sourcing, and executive teams to lead technical and business discussions around motor applications, system architecture, cost optimization, and supply chain strategy
• Identify both near-term commercial opportunities and longer-term platform opportunities within strategic accounts
• Build trusted advisor relationships with key customers to deepen partnerships and expand engagement
• Provide technical and commercial leadership throughout the sales pursuit process, supporting opportunity qualification, prioritization, and closing
• Develop business cases for new products and investments, improving portfolio profitability through pricing, positioning, and product mix optimization
• Improve commercial win rates through stronger product positioning and differentiated value propositions
• Deliver actionable product roadmaps aligned with business objectives and identify new platform opportunities capable of driving long-term revenue growth

Requirements

• Bachelor''s degree in Mechanical or Electrical Engineering (or similar technical discipline)
• 10+ years of experience in electric motors, motion systems, or electromechanical products
• Proven track record managing industrial or electromechanical products across the full product lifecycle
• Strong foundation in product management, product strategy, or business line management, including pricing, margins, manufacturing costs, and commercial strategy
• Demonstrated ability to translate customer insights into market-winning products and influence engineering roadmaps accordingly
• Direct experience working with OEM customers across HVAC, refrigeration, pumps, food equipment, automation, material handling, medical, appliances, and robotics
• Deep expertise across electric motor technologies – EC, BLDC, Permanent Magnet, Axial Flux, PSC, Shaded Pole, Universal, Induction, Fractional HP, and PCB Stator
• Bilingual in engineering & business – equally fluent discussing magnetic flux density with engineers and strategic growth with executives; analytical yet pragmatic
• Thrives in ambiguity – operates effectively without formal authority, balancing long-term platform strategy with near-term commercial execution
• Passionate product builder – customer-obsessed and driven to create sustainable competitive advantage through innovative motor solutions