Sr Adobe Journey Optimizer (AJO) Developer

Role: Sr Adobe Journey Optimizer (AJO) Developer
Location: Remote (U.S.)
Experience: 12+ Years

What They Are Looking For
Looking for an Adobe Journey Optimizer (AJO) Lead/Architect with strong AEP, HTML/CSS email template development, customer journey orchestration, CRM integrations, and email deliverability expertise.

Main Responsibilities

1. Adobe Journey Optimizer (AJO)

• Design and build customer journeys in AJO.
• Create personalized customer experiences based on user behavior and events.
• Integrate AJO with:
  • Adobe Experience Platform (AEP)
  • Salesforce/CRM systems
  • External APIs
• Set up audience segmentation and journey orchestration.

2. Email Marketing & Deliverability

• Configure email channels in AJO.
• Handle:
  • SPF, DKIM, DMARC setup
  • IP warming
  • Email deliverability best practices
• Create personalized email experiences.
• Ensure compliance with privacy and email regulations.

3. Email Template Development (Most Important Skill)

• Build reusable email templates using:
  • HTML
  • CSS
  • Adobe Journey Optimizer Email Designer
• Create reusable components:
  • Headers
  • Footers
  • CTA buttons
  • Dynamic content blocks
• Support:
  • Personalization tokens
  • Conditional content
  • Multi-language emails
• Ensure emails work across:
  • Outlook
  • Gmail
  • Apple Mail
  • Mobile devices

4. Data & Personalization

• Connect AJO with customer data sources.
• Enable real-time personalization using:
  • Customer profiles
  • Behavioral triggers
  • Event-based data
• Work with identity resolution and customer data models.

5. Governance & Standards

• Create standards for:
  • Templates
  • Naming conventions
  • Customer journeys
• Build reusable frameworks and best practices.
• Ensure solutions are scalable and maintainable.

6. Leadership

• Work with Marketing, Data Engineering, Product, and UX teams.
• Provide technical guidance and mentoring.
• Act as the Adobe Journey Optimizer subject matter expert (SME).

Must Have:

• 10+ years in Digital Marketing Technology or Customer Experience Platforms.
• 3+ years of hands-on Adobe Journey Optimizer (AJO) experience.
• Strong Adobe Experience Platform (AEP) experience.
• Strong HTML/CSS email template development experience.
• Customer journey orchestration experience.
• CRM integration experience (Salesforce preferred).
• REST API and data integration knowledge.

Nice to Have:

• Healthcare industry experience.
• Knowledge of HIPAA compliance.
• Identity management and consent management experience.

Thanks & Regards
Nikhila Gujjarlamudi

LinkedIn:
Website:
Address: 401 Ronan Way, Spring Hill, TN 37174