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Job Summary:
As a Marketing Strategist, you will be responsible for developing, executing, and overseeing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. This role offers a balance of strategic leadership and hands-on execution. You will be provided with vendor support and a marketing budget to bring campaigns to life, but you should also be comfortable rolling up your sleeves when needed. The successful candidate will align marketing initiatives with business objectives to ensure measurable success.
Key Responsibilities:
* Lead the development and execution of the overall marketing strategy for the organization.
* Plan and manage integrated marketing campaigns across digital, event, PR, and partner channels.
* Manage relationships with marketing vendors, freelancers, and agencies.
* Oversee content development including blogs, social media content, whitepapers, case studies, and press releases. Conduct market research and competitor analysis to identify trends, opportunities, and threats.
* Collaborate with Sales and Executive leadership on branding, positioning, and customer acquisition strategies to align marketing initiatives with growth targets.
* Lead tradeshows, sponsorship, and webinar initiatives.
* Refine brand messaging, especially for the Engineering and Construction markets.
* Monitor and report on key marketing metrics such as lead generation, campaign ROI, and website performance.
Qualifications:
* Bachelor's degree in Marketing, Business Administration, or related field (or equivalent experience).
* 7+ years of B2B marketing experience, with at least 3+ years leading marketing initiatives.
* Experience in marketing for an ERP VAR, ERP consulting firm, or comparable B2B technology environment is required.
* Strong experience in digital marketing, event planning, PR and partner/channel marketing.
* Proven ability to manage and execute marketing plans with external vendors within a set budget. Preferred Skills:
* Familiarity with ERP solutions such as Acumatica, NetSuite, Sage Intacct, or other ERP systems of similar size and functionality.
* Experience marketing to Engineering and Construction industries is highly desirable. Benefits:
* Health insurance, dental, and vision coverage
* Employer-paid short-term and long-term disability, as well as life insurance
* Paid time off, including 11 paid holidays and philanthropy time
* Generous 401(k) contribution, profit sharing options
Oscar Associates Limited (US) is acting as an Employment Agency in relation to this vacancy.
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