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Sr Analyst, Marketing Analytics

Hybrid in Orlando, FL, US • Posted 2 days ago • Updated 2 days ago

Contract Independent

Contract W2

Hybrid

$50.48/hr

Vaco by Highspring

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Job Details

Skills

Summary

About the Role

Our client — a well-established, growth-focused organization in the Orlando market — is looking for a Senior Analyst to join their Marketing Analytics team. This is a high-impact, hybrid role for someone who thrives at the intersection of data and marketing strategy. You''ll work closely with Marketing, Analytics, and cross-functional leadership to measure campaign performance, uncover customer insights, and drive smarter investment decisions across digital and offline channels.
This is a rare opportunity to step into a mature attribution and measurement environment where your work will directly shape how the organization understands its customers and optimizes growth.

What You''ll Do

Marketing Performance & Channel Optimization

Analyze performance across paid and owned channels to surface trends and optimization opportunities
Deliver insights on audience targeting, campaign effectiveness, creative performance, and spend ROI
Support acquisition efficiency improvements and conversion rate analysis

Customer & Audience Analytics

Analyze customer behavior, funnel performance, and audience segmentation
Identify high-value customer segments and lifecycle engagement patterns
Support customer acquisition, retention, and loyalty-focused initiatives

Attribution, Measurement & Experimentation

Leverage and refine a mature multi-touch attribution framework
Design and analyze A/B tests, holdout studies, and incrementality experiments
Partner with stakeholders to improve measurement methodologies and reporting consistency

Reporting & Data Collaboration

Build and enhance scalable dashboards and reporting tools for marketing and leadership teams
Query and analyze large datasets using SQL and cloud-based platforms
Automate reporting processes and validate tracking/campaign data accuracy

What We''re Looking For

Must-Haves

4+ years of experience in marketing analytics, digital analytics, or growth analytics
Strong command of SQL and experience working with large datasets
Hands-on experience with Google Analytics, Looker Studio, Power BI, and/or BigQuery
Solid understanding of attribution models, A/B testing, and multi-channel performance measurement
Experience with customer segmentation, funnel analysis, or audience analytics
Ability to translate complex data into clear, actionable business insights for both technical and non-technical audiences
Bachelor''s degree in Marketing, Analytics, Statistics, Economics, Math, Computer Science, or related field

Nice to Haves

Experience with Python, R, or Databricks
Familiarity with incrementality testing and advanced attribution concepts
Background in customer lifecycle, retention, or loyalty-driven businesses
Exposure to AI tools or automation workflows for analytics efficiency
Basic familiarity with APIs, marketing technology platforms, or HTML

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 10115369
Position Id: 480621
Posted 2 days ago

Company Info

About Vaco by Highspring

Vaco is the Talent Solutions division of Highspring, a leading global professional services organization. With expertise in Accounting and Finance, Technology and Digital, and Human Resources and Operations, Vaco provides Contract Staffing and Direct Hire solutions. Vaco’s parent company, Highspring, helps clients with two additional integrated service offerings: Consulting and Managed Services. With more than 10,000 employees across more than 45 offices worldwide, Highspring gives partners the agility to thrive, address challenges, and seize opportunities in a rapidly changing world. Get to know us at vaco.com. 

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