The Coca-Cola Company
The Coca-Cola Company

Senior Director, Marketing Data Architecture

Atlanta, GA, US • Posted 1 day ago • Updated 9 hours ago
Full Time
On-site
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Fitment

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Job Details

Skills

  • Integrated Marketing
  • Enterprise Integration
  • Roadmaps
  • Marketing Analytics
  • Decision-making
  • Customer Relationship Management (CRM)
  • Predictive Analytics
  • Decision Support
  • Data Governance
  • Taxonomy
  • Meta-data Management
  • Privacy
  • Data Quality
  • Collaboration
  • Partnership
  • Science
  • Advanced Analytics
  • Marketing Intelligence
  • Artificial Intelligence
  • Workflow
  • Real-time
  • Innovation
  • Data Stewardship
  • Computer Science
  • Information Systems
  • Data Science
  • Analytics
  • Leadership
  • Data Management
  • Data Architecture
  • Data Modeling
  • Cloud Computing
  • Data Integration
  • Media
  • Marketing
  • Warehouse
  • Apache Spark
  • Apache Parquet
  • Microsoft Power BI
  • Semantics
  • Adobe
  • Microsoft
  • Access Control
  • GitHub
  • Microsoft Azure
  • DevOps
  • Streaming

Summary

The NAOU Marketing Data team is responsible for building the data foundation, engineering capabilities, and analytics solutions that enable better marketing decisions across North America. The team connects data, technology, and insights to create scalable capabilities that support consumer understanding, marketing effectiveness, measurement, personalization, and AI-driven decision-making.

Working across Marketing, Integrated Marketing Experience(IMX), Human Sciences, Advanced Analytics, MarTech, Digital Technology, and enterprise data teams, the organization helps transform data into a strategic asset that drives growth, innovation, and business impact.

Role Overview

The Sr Director, Marketing Data Architecture will define and lead the marketing data architecture strategy and roadmap for North America. This role establishes the data foundation that enables connected consumer understanding, marketing measurement, personalization, AI-enabled decision-making, and scalable business impact.

This leader will serve as the strategic architect across 1st party, 2nd party, and 3rd party marketing data assets. The role will create unified data models, architecture standards, governance practices, and enterprise integration approaches that make marketing data trusted, connected, accessible, and ready for activation across the marketing ecosystem.

What You Will Do for Us
  • Lead Marketing Data Strategy & Architecture: Define and drive the North America Marketing Data Architecture vision, roadmap, standards, and operating model. Establish a scalable foundation that enables marketing, analytics, AI, and business decision-making across North America.
  • Build a Connected Marketing Data Ecosystem: Design unified data models that connect 1st party, 2nd party, and 3rd party data across consumer, media, commerce, CRM, loyalty, and customer touchpoints. Ensure integration across Microsoft Fabric and OneLake on Azure, Adobe Experience Platform, Unified Data Platform, enterprise data products, and MarTech solutions.
  • Enable Measurement, Insights, and Activation: Create the data foundation that powers marketing effectiveness measurement, audience activation, personalization, attribution, experimentation, predictive analytics, and AI-driven decision support.
  • Establish Governance, Quality, and Trust: Lead data governance, taxonomy, metadata, privacy, and data quality standards that ensure marketing data is trusted, compliant, secure, and reusable across the organization.
  • Drive Enterprise Partnership and Influence: Partner with Marketing, IMX, Human Sciences, Advanced Analytics, Digital Technology, Commercial, and enterprise data teams to align priorities, accelerate delivery, and unlock greater value from shared data assets.
  • Build Future-Ready Data Capabilities: Enable the next generation of marketing intelligence by supporting AI, automation, recommendations, agentic workflows, and real-time decisioning. Build and develop a high-performing team while fostering a culture of innovation, data stewardship, and continuous learning.

Qualifications
  • Bachelor's degree in Computer Science, Engineering, Information Systems, Data Science, Analytics, or a related field; advanced degree preferred.
  • 12+ years of leadership experience in data architecture, enterprise data management, data platforms, or related disciplines.
  • Deep expertise in modern data architecture, data modeling, cloud platforms, data integration, governance, and enterprise-scale data ecosystems.
  • Experience working with consumer, media, customer, commerce, and marketing data, including 1st party, 2nd party, and 3rd party data.
  • Experience architecting solutions on Microsoft Azure and Microsoft Fabric, including OneLake, Lakehouse and Warehouse, Fabric Data Factory pipelines, Apache Spark, Delta and Parquet, Power BI semantic models, and integration with Adobe Experience Platform and MarTech ecosystems.
  • Experience establishing enterprise governance, security, lineage, and DataOps using Microsoft Purview, Microsoft Entra ID, role-based access controls, GitHub or Azure DevOps, APIs, and batch, streaming, or event-driven integration patterns.
  • Proven ability to influence executive stakeholders and lead complex cross-functional initiatives in a matrixed organization.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: coke
  • Position Id: R-145195
  • Posted 1 day ago

Company Info

About The Coca-Cola Company

On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta, where the first glass of Coca‑Cola was poured. In its first year, about nine Coca-Cola drinks were served per day.

Today, The Coca-Cola Company, with numerous brands sold across more than 200 countries and territories, serves 2.2 billion drinks per day. We own 32 billion-dollar brands across several beverage categories worldwide. Our global portfolio of beverage brands includes the following:

• Sparkling Soft Drinks: Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, Fanta, Fresca, Schweppes (owned by The Coca-Cola Company in certain countries other than the United States), Sprite and Thums Up
• Water, Sports, Coffee and Tea: Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade and Topo Chico
• Juice, Value-Added Dairy and Plant-Based Beverages: Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara and Simply

Our strong and stable bottling and distribution system helps us capture growth by manufacturing, distributing and selling existing, enhanced and new innovative products to consumers throughout the world.

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