Product Marketing Manager
Horizontal Talent
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Job Details
Skills
Summary
An exciting opportunity awaits for a seasoned Product Marketing Manager to drive strategic marketing initiatives and expand customer engagement. This role calls for a dynamic individual ready to lead campaigns that propel growth within a fast-paced environment.
Responsibilities
- Own messaging, segmentation, product positioning, competitive research, and insights to the product.
- Develop impactful B2B and B2B2C marketing strategies alongside Product and Sales teams to drive awareness and adoption of the product.
- Serve as the voice of the customer, leveraging research and insights to influence the product roadmap and elevate the end-to-end customer experience.
- Lead cross-functional, cross-channel marketing campaigns to achieve growth objectives for product launches and ongoing initiatives.
- Support ad-hoc, broader B2B marketing & sales enablement activities.
Required Skills
- 5+ years experience in product marketing at large-scale, public companies.
- 2+ years experience in B2B marketing.
- Sales enablement experience.
- Experience in applying market insights to inform and optimize the product experience.
- Strong interpersonal skills with the ability to collaborate and work cross-functionally with analytical, creative, and technical teams.
- Strong Excel & analytical skills.
- B2B2C marketing experience.
- SQL experience.
- Bachelor''s Degree
Horizontal is committed to fostering a diverse, equitable, and inclusive workplace where every team member can thrive and contribute to the company’s success. We welcome applicants from all backgrounds.
By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.
- Dice Id: 10123528
- Position Id: 74080
- Posted 2 hours ago
Company Info
About Horizontal Talent
Horizontal Integration offers two service lines. Our staffing agency places IT, digital and creative talent in both contract and permanent roles. Our digital agency provides digital marketing strategy and technology consulting on a project basis. Many of our clients take advantage of both service lines.
We are a certified Minority Business Enterprise, with more than 200 employees across our offices in Minneapolis, Denver, Dallas and Vadodara, India. We ve been consistently growing and profitable since the company was founded in 2003.
Honors:
Recognized as a "2009 Best Place to Work" by Minneapolis/St.Paul Business Journal.
Fact:
Our people and our organization are deeply rooted in IT and interactive marketing.
Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.
In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us. All applicants applying must be legally authorized to work in the country of employment.
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