Consumer Data Strategy Senior Manager

Consumer Data Strategy Senior Manager

Job Description

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.

The Consumer Data Strategy Senior Manager will be responsible for implementing and creating the Consumer Data Platform (CDP) and the data strategy for all Kimberly-Clark North America (KCNA) covering B2B, B2C and D2C areas. This data will be used across various digital products, retailer channels, and other priority owned and paid channels. This means you will work closely with Kimberly-Clark brand teams and internal technology teams to refine, optimize, and scale data strategies that drive ongoing business outcomes and personalize consumer experiences. This role reports to the Associate Director - Digital Insights & Innovation and is a part of the North America Digital Consumer Experience organization. This role can sit in Chicago, IL or Roswell, GA and follows a two-day per week in-office hybrid cadence.

In this role you will:

• Lead implementation of new consumer data platform in collaboration with cross-functional stakeholders - technology teams, media teams, brand teams, insights & analytics teams, etc.

• Own the strategy, roadmap, and activation of business use cases in close partnership with the technology teams

• Lead day-to-day partnership with CDP partner during implementation and early adoption phase

• Collaborate with technology teams and product teams to build scalable solutions with actionable KPIs

• Drive adoption and measurable value from CDP investment

• Identify, prioritize, and define high-value use cases (e.g., personalization, churn reduction, campaign efficiency)

• Partner with media teams to identify and map segments and design omnichannel experience leveraging CDP data

• Partner with cross-functional teams to identify and prioritize data use cases that enhance consumer engagement, ROI, and media efficiency

• Build and maintain an ongoing backlog and roadmap in collaboration with technology teams to ensure modernization, efficiencies and continued adoption of the platform

• Develop and implement a comprehensive consumer data strategy for all KCNA brands in alignment with the consumer data platform rollout

• Integrate consumer data across digital products, retailer channels, and owned/paid platforms to enable seamless, data-driven experiences

• Define and maintain data governance standards to ensure quality, consistency, and compliance across all touchpoints

• Translate business objectives into actionable data strategies that drive measurable outcomes

• Monitor and optimize data flows and usage across platforms to ensure scalability and performance

• Stay current on industry trends, tools, and technologies to continuously evolve KCNA's consumer data capabilities

• Ensure responsible practices, including governance, ethics, and compliance

• Ensure data privacy and security where applicable

About Us

Huggies . Kleenex . Cottonelle . Scott . Kotex . Poise . Depend . Kimberly-Clark Professional . You already know our legendary brands-and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.

At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform - so there's your open door of opportunity. It's all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor's degree or equivalent experience in consumer data platform implementations

• 7+ years of experience in consumer data platforms, data strategy, digital marketing, or analytics, ideally within CPG, retail, or consumer-focused industries

• Strong business acumen with ability to connect customer insights to business outcomes

• Proven experience implementing and managing consumer data platforms or similar enterprise data solutions

• Demonstrated ability to translate business needs into scalable data strategies that drive personalization and media performance

• Experience working cross-functionally with brand, technology, media, and analytics teams to align data initiatives with business goals

• Familiarity with cloud-based data environments and customer data platforms

• Strong understanding of data governance, privacy regulations, and ethical data use

• Excellent communication and stakeholder management skills, with a track record of influencing decision-makers

Total Benefits

Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see ;br>
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print....

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark's applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark's sole discretion.

#LI-Hybrid

Salary Range: 140,320 - 173,360 USD
At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location
Chicago Commercial Center

Additional Locations
Roswell Building 300

Worker Type
Employee

Worker Sub-Type
Regular

Time Type
Full time