Identify, develop and manage the relationships with Analyst Firms, key analysts and market influencers; brief analysts on key product launches and industry moments.
Execute briefings and inquiries with relevant analysts and company spokespersons to establish Intellect as a leader in the minds of analysts, influencing their likelihood to position Intellect and its offerings favorably in their research reports and recommend us to clients.
Assist internal subject matter experts and spokespersons in preparing content that is tailored for an analyst audience.
Make market research a part of our culture by ensuring analyst perspective and data is integrated into product strategy, narratives and marketing materials.
Work with product marketing/lines of businesses to secure positive analysts reports, and deliver quality information to analysts
Work with analyst firms to complete research reports and whitepapers
Preparing analyst briefing tours, presentations, and documents
Support the corporate communications team in other PR-related programs and activities
Responding to analyst inquiries, monitoring briefings, ensuring that deliverables are provided and suggesting research topics
Developing and monitoring an analyst report calendar for coverage potential
Analyze and synthesize Research & Analysis on Industry & Market trends
Competitor Intelligence Tracking
Present research findings to Senior Management
Track Analyst driven Webinars & Research content
Real time tracking of mapped competition across various news & media sites and Social Media channels
Disseminate Analyst credos in various Internal / External Communication channels
Organizing and shelving of Research content
Assist Analyst Relations team with setting up briefings & Inquiries
Manage the Market Research repository with all accolades, research reports for easy retrieval
Competencies Required:
Should have good working knowledge of MS Office (PPT, Word & Excel)
Exposure to BFSI Industry would be added advantage
Working experience in analyst repositories like Gartner, Forrester, IDC, Ovum, Celent, etc would be added advantage
Excellent analytical & Interpersonal skills
Excellent written & verbal skills
Education and Experience Required:
Masters Degree in Marketing/Business/Operations
7+ years in marketing, research, communication roles
Global Coordination experience & expertise preferred
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