Director of Marketing

Description

We are looking for an experienced Director of Marketing to lead digital growth initiatives and strengthen customer acquisition efforts. This role combines strategic planning with hands-on execution across paid media, demand generation, analytics, and conversion improvement. The ideal candidate brings strong business acumen, deep performance marketing expertise, and the ability to partner across teams to deliver measurable results.

Responsibilities:
Shape and lead a multi-channel digital marketing roadmap that supports revenue growth, pipeline development, and brand visibility goals.
Direct large-scale paid media investments, balancing budget allocation, forecasting, and ongoing optimization to improve marketing return.
Use performance data and attribution insights to refine acquisition strategies, increase lead quality, and improve conversion outcomes across campaigns.
Build and manage relationships with leading media and publishing partners to expand reach through sponsored content, native placements, and audience development programs.
Guide search engine optimization efforts, including technical improvements, keyword planning, and content enhancement to strengthen organic traffic performance.
Partner with creative, content, web, sales, and executive stakeholders to deliver digital experiences that increase engagement and support business objectives.
Oversee landing page strategy, website updates, and conversion rate initiatives to create a more effective path from interest to lead.
Evaluate campaign effectiveness through tools such as Google Analytics and advertising platforms, translating insights into actionable recommendations for growth.
Establish clear performance indicators, growth projections, and reporting frameworks that inform leadership decisions and support marketing accountability.

Requirements

Proven success leading digital marketing strategy within a B2B environment, with ownership of acquisition and demand generation programs.
Strong experience managing substantial paid advertising budgets across channels such as paid search, paid social, and other digital media platforms.
Demonstrated ability to analyze campaign performance, attribution, and funnel metrics to improve efficiency and business impact.
Expertise in lead generation, conversion optimization, and website performance improvement.
Hands-on knowledge of Google Analytics, GA4, and paid media analytics tools.
Background in building marketing strategies that strengthen brand awareness while driving measurable pipeline and revenue outcomes.
Ability to work cross-functionally with sales, technology, creative, and executive leadership teams in a fast-paced setting.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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