Digital Engagement Analyst

RESPONSIBILITIES:
Kforce has a client in Kansas City, MO that is looking for a Digital Engagement Analyst for a contract opportunity.

Summary:
The Digital Engagement Analyst will be focused on delivering personalized in-app engagement experiences across one of the client's applications. In this role, they will work with a cross-functional set of stakeholders from Product, Design, Go-To-Market, Marketing, Analytics, and Technology teams. They will collaborate with partners to understand business goals, design engagement journeys, build in-app experiences, and measure the impact of customer engagement initiatives.

Responsibilities:
* Build, test, deploy, experiment, and optimize with in-app campaigns using the Airship Engagement Platform
* Develop personalized engagement journeys that support onboarding, feature adoption, retention, servicing, and customer education objectives
* Create and maintain in-app content including banners, cards, message center experiences, surveys, interstitials, and other engagement experiences
* Partner with Product Managers, Designers, and Engineering teams to translate business requirements into customer-facing engagement experiences
* Manage campaign QA, including audience validation, content review, rendering verification, and end-to-end testing across platforms
* Monitor campaign performance and develop reporting to evaluate customer engagement, experience effectiveness, and business outcomes
* Provide recommendations for future engagement strategies based on campaign results, customer behavior, and emerging opportunities
* Support the ongoing evolution of in-app engagement capabilities and contribute to our broader Engagement Center of Excellence
* Collaborate with stakeholders to maintain documentation, engagement roadmaps, journey maps, and operational processes
* Help scale consistent engagement practices, governance, and measurement approaches across Company digital experiences

REQUIREMENTS:
* Bachelor's degree in Marketing, Communications, Information Technology, or a related field OR equivalent experience
* 1-3 years of experience with digital engagement, customer engagement, marketing technology, or in-app messaging platforms
* Experience with Airship, Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, Iterable, OneSignal, or similar customer engagement platforms
* Experience building, testing, and deploying in-app messages, push notifications, customer journeys, or personalized digital experiences
* Experience supporting campaign QA, audience validation, testing, and performance reporting
* Strong writing and content development skills with exceptional attention to detail
* Strong cross-functional collaboration skills and the ability to work with Product, Design, Marketing, and Technology teams
* Comfort working with data and using customer insights to improve engagement outcomes
* Positive, adaptable mindset and the ability to thrive in a fast-paced environment with changing priorities

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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