Digital Marketing Specialist

Job#: 3020234

Job Description:
Digital Marketing Specialist
Summary

The Digital Marketing Specialist will develop consumer-facing campaigns to engage prospects and customers. This role collaborates cross-functionally to ensure content, communications, and emails are effective, high-quality, and aligned with marketing objectives.

The ideal candidate brings strong expertise in email marketing, along with hands-on experience in product content development, copywriting, consumer messaging, and measuring marketing engagement.
What You'll Do
Develop Content and Execute Campaigns

• Create compelling content, messaging, and emails for a variety of purposes, including newsletters, product announcements, lead nurturing, and customer communications.
• Partner with Product and other cross-functional teams to deliver high-quality, engaging content.
• Manage A/B testing to optimize email subject lines, content, and calls to action.
• Build and manage email templates, nurture flows, and landing pages.

Maintain Email Quality

• Ensure all email communications follow established brand guidelines and industry best practices.
• Maintain accurate and up-to-date customer email lists to maximize deliverability.
• Proofread content and secure required approvals prior to deployment.
• Test and troubleshoot technical issues related to email delivery and rendering.
• Stay current on consumer email marketing regulations and best practices.

Target the Right Audience

• Personalize content to improve engagement and relevance.
• Use data and insights to optimize audience targeting and messaging.

Analyze and Optimize Performance

• Monitor and track key email metrics such as open rates, click-through rates, and conversions.
• Monitor and track key web metrics including landing page views and form submissions.
• Generate performance reports, identify opportunities for improvement, and present insights to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, or equivalent professional experience.
• Experience writing and building consumer-facing email campaigns.
• Strong knowledge of email marketing best practices, including A/B testing and deliverability.
• Excellent communication and project management skills.
• Strong attention to detail.

Top Skills & Technologies

• Email Marketing: Hands-on experience with email delivery platforms such as Salesforce Marketing Cloud, HubSpot, or BenchmarkONE.
• Consumer Marketing: Experience marketing directly to end consumers.
• Copywriting: Proven ability to write effective marketing copy.
• Content Management Systems (CMS): Experience adding and editing web content within CMS platforms.
• Marketing Analytics: Experience analyzing email and web performance metrics using tools such as Google Analytics.

Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico. Apex uses a virtual recruiter as part of the application process. Click for more details.

Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.