Marketing Performance Analytics

Job Description:

Responsibilities:

• Dive deep into web analytics and user journey analysis to understand customer behavior and optimize conversion paths.
• Map user journeys, analyze engagement metrics (bounce rate, time on site, scroll depth), and pinpoint opportunities for site and campaign improvement.
• Build and maintain Analytics dashboards for executive stakeholders, and create custom metrics, segments, and dimensions in Adobe Analytics.
• Analyze paid media performance across social, programmatic, search, and display channels.
• Deliver executive-ready reports, dashboards, and strategic recommendations to guide future marketing investments.
• Work cross-functionally with social media, paid media, content, and email marketing teams to deliver quarterly insights and recommendations to senior leadership.

Required qualifications, capabilities, and skills:

• 5+ years' experience with Adobe Analytics (workspace analysis, segments, calculated metrics, API integrations), SQL for data extraction and analysis, and dashboard creation using Tableau or similar visualization tools.
• Familiarity with marketing analytics platforms such as ThoughtSpot, web debugging tools, and data engineering concepts (ETL, data quality management).
• Demonstrated ability to analyze digital marketing campaigns across paid social, programmatic, search, display, and email channels.
• Skilled in user journey mapping, conversion optimization, and website A/B testing.
• Proficient with key marketing metrics (CTR, CPL, CPC, CPM, ROAS, engagement, bounce rate, time on site) and marketing technology stacks (tag management, attribution tools, CDPs).
• Expert at translating complex data into clear, actionable insights for executive audiences.