Digital Marketing Manager

Description

We are looking for a highly skilled Digital Marketing Manager to join our team in Miami, Florida. This role is ideal for an innovative marketer with a strong focus on performance-based strategies and data-driven decision-making. As a Contract to permanent position, this opportunity offers growth and collaboration in driving impactful campaigns that enhance acquisition and conversion rates.

Responsibilities:
Lead the development and execution of performance-driven marketing campaigns across multiple paid media channels.
Design and implement strategies focused on acquisition and conversion within short decision cycles.
Utilize audience modeling techniques, such as lookalikes, interest modeling, and retargeting, to target and convert high-value prospects.
Manage dynamic advertising tools including dynamic search ads, dynamic creative optimization, and dynamic travel ads.
Conduct A/B testing to refine campaign effectiveness and optimize results.
Monitor campaign performance using advanced attribution tools, including Adobe Analytics.
Oversee affiliate program activities to drive engagement and revenue.
Prioritize cost-efficiency in all campaigns while maintaining high-quality outcomes.
Analyze data to guide strategic decisions and continuously improve marketing performance.

Requirements

Proven expertise in performance marketing and paid media campaign management.

Strong knowledge of acquisition and conversion strategies within short decision-making cycles.

Experience with audience targeting techniques, such as lookalikes and retargeting.

Familiarity with dynamic advertising tools, including dynamic search ads and creative optimization.

Proficiency in A/B testing methodologies to enhance campaign results.

Advanced skills in campaign attribution and analytics tools, such as Adobe Analytics or Marketo.

Demonstrated ability to manage affiliate programs effectively.

Solid understanding of cost-efficiency principles in marketing strategies.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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