Sr. eCommerce Analyst || Remote || W2 Role

Job Description:

• General Analyst support 
• Must have a Web Background
• Metrics
• Strong SQL skills
• Business Analyst skills
• 60% Adobe Analytics - 40% DB (SQL) Analytics
• They use Adobe Analytics but if someone does not have that, they will still talk to people with Google Analytics.

The Senior eCommerce Analyst, Web Product & eCommerce functions as an integral part of the Global eCommerce Organization, focusing translating web behavioral analytics into actionable insights that drive decision-making.    You''ll work across teams to support ongoing initiatives, develop impactful reporting, and uncover opportunities through in-depth data analysis. Your expertise in Web Analytics will enable us to continuously improve user experience, enhance conversion rates, and meet organizational goals.

Essential Duties and Responsibilities:

• Develop, maintain, and enhance comprehensive reports and dashboards within Adobe Analytics, delivering clear insights on website performance, user engagement, conversion metrics, and visitor behavior.
• Analyze website user behavior, purchase patterns, and conversion funnels to uncover trends, gaps, and friction points, identifying opportunities for refinement(s). Comfortable working within Web Analytics and Database systems.
• Effectively communicate and share performance updates in weekly check-ins and/or other meeting venues
• Investigate differences in user experiences across A/B test experiences, segments, and touchpoints, flagging issues or opportunities that require further investigation.
• Identify and analyze points of user friction or drop-off in the customer journey, peeling back layers of data to explore deeper trends, isolate root causes, and uncover opportunities for optimization and growth.
• Respond promptly to ad hoc requests for data and insights, providing accurate, relevant information to support strategic and operational decisions.
• Partner with BI, product, and broader eCommerce teams to translate insights into actionable initiatives and ongoing improvements.
• Stay current with industry best practices, emerging analytics techniques, and Adobe Analytics features to continually refine reporting and analysis capabilities.
• Perform other related duties as assigned to support organizational goals.

 QUALIFICATIONS AND EDUCATION

Use this section to specify the minimum years of experience required, skills, abilities, and education for the position.

• Bachelor degree in a related discipline and/or equivalent, directly related experience required.
• 5-7 years of experience in web analytics, with experience with Adobe Analytics (preferred) or Google Analytics
• Advanced experience working with database and BI systems (e.g., Oracle SQL, Databricks).
• Proven experience in developing detailed reports, dashboards, and performing in-depth data analysis.
• Strong understanding of Web Analytics KPIs, web optimization and product concepts and performance.
• Knowledge of business and drivers of profitability, and how those relate to digital analytics.
• Ability to manage time effectively and consistently meet deadlines in a fast-paced, cross functional environment.
• Analytical: Using logic and reasoning to identify the strengths and opportunities of alternative solutions and conclusions.  Outstanding attention to detail.
• Complex Problem Solving: Identifying complex problems and reviewing related information to develop and options and implement solutions.
• Presentation: Using computer skills and communication style to create, edit and communicate slide presentations. Understanding end-state and the best way to present a story in a logical and analytical fashion to achieve desired results.
• Active Listening: Giving full attention to what other people are communicating and taking time to understand points being made.
• Proficient in data visualization tools (e.g., Tableau, Power BI) is a plus.