Marketing Cloud Lead

Hello

Job Title: Marketing Cloud Lead / Salesforce Marketing Cloud Lead / Technical Architect

Duration: 3-month CTH

Location: Boca Raton FL OR Dallas, TX

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Summary

The Salesforce Marketing Cloud (SFMC) Lead / Technical Architect will serve as the technical subject matter expert for Marketing Cloud initiatives, leading the architecture, design, development, and delivery of enterprise marketing automation solutions, integrations, and customer journeys.

This role will bridge business objectives and technical execution, establishing scalable solutions, development standards, platform governance, and best practices across the Marketing Cloud ecosystem.

Key Responsibilities

• Serve as the technical lead and subject matter expert for Salesforce Marketing Cloud initiatives.
• Architect scalable SFMC solutions that support current business needs and future growth.
• Provide hands-on technical leadership across Journey Builder, Automation Studio, Mobile Studio, Email Studio, and Audience Builder.
• Translate complex business and marketing requirements into end-to-end technical solutions.
• Design and develop personalized communications using AMPScript, SSJS, SQL, HTML, and dynamic data extensions.
• Architect and support integrations using APIs, Marketing Cloud Connector, Data Cloud, and other Salesforce ecosystem technologies.
• Evaluate existing SFMC architecture and establish scalable frameworks to enhance platform capabilities, performance, and maintainability.
• Establish and maintain development standards, design principles, testing methodologies, design patterns, UI standards, and development procedures.
• Design and operationalize engagement frameworks, workflows, and communication capabilities.
• Provide platform governance across business processes, development practices, integrations, and overall solution quality.
• Lead end-to-end technical delivery, including requirements gathering, solution design, development, testing, deployment, and production support.
• Ensure enhancement requests and user stories are properly groomed, clarified, and technically defined before development begins.
• Conduct code and solution reviews and provide technical guidance and feedback to development teams.
• Develop scenario-based test cases to support automated testing and solution quality.
• Participate in estimation, scoping, and delivery planning for new development initiatives.
• Partner closely with business stakeholders, marketing teams, developers, and other cross-functional teams.
• Assess the downstream and upstream impact of new requirements, integrations, and technology changes.
• Create and maintain technical documentation, including solution designs, architecture diagrams, process flows, and system documentation.
• Identify opportunities to use AI and automation to streamline processes, improve productivity, and accelerate issue resolution.
• Support production teams with timely troubleshooting and technical guidance.
• Perform other duties as assigned.

Required Experience

• 7+ years of Salesforce Marketing Cloud experience.
• 7+ years of hands-on experience with Journey Builder, Automation Studio, Mobile Studio, Email Studio, and Audience Builder.
• 7+ years of development experience using AMPScript, SSJS, SQL, and HTML.
• 6+ years of experience with SFMC architecture and solution design.
• 6+ years of experience with APIs, integrations, and Marketing Cloud Connector capabilities.
• 4+ years of experience with Salesforce CRM or related Salesforce ecosystem platforms.
• Strong understanding of multi-cloud architecture and integrations.
• Experience designing scalable enterprise solutions while accounting for platform limitations, performance, maintainability, and future growth.
• Traditional full-stack development background, ideally with .NET or similar technologies.
• Experience assessing the impact of Salesforce changes across upstream and downstream systems and business processes.

Preferred Qualifications

• Salesforce Marketing Cloud Administrator Certification.
• Salesforce Marketing Cloud Developer Certification.
• Experience with Marketing Cloud Next.
• Experience with Data Cloud and broader Salesforce ecosystem integrations.

Education

• Bachelor's degree or equivalent professional experience.

Skills & Competencies

• Strong Salesforce Marketing Cloud architecture and development expertise.
• Excellent technical problem-solving and analytical skills.
• Ability to translate complex business requirements into scalable technical solutions.
• Strong understanding of Salesforce and Marketing Cloud best practices.
• Proven ability to design and implement new technical processes and frameworks.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong organizational and documentation skills.
• Excellent written and verbal communication skills.
• Ability to communicate effectively with both technical and non-technical stakeholders.
• Collaborative team player who proactively provides technical guidance and support.
• Ability to critically evaluate information from multiple sources, resolve conflicting requirements, and identify underlying business needs.