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Marketing Analyst

Edison, NJ, US • Posted 5 days ago • Updated 5 days ago

Full Time

On-site

$75000/yr

Fitment

Dice Job Match Score™

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Job Details

Skills

MARKETING ANALYST
MARKETING ANALYTICS
POWER BI
POWERBI
CIRCANA
UNIFY
NIELSEN
IRI
SCINTILLA
MARKETING
SALES
SHOPPER MARKETING
SHOPPER
CATEGORY MANAGEMENT

Summary

APN Consulting, Inc. is a progressive IT staffing and services company offering innovative business solutions to improve client business outcomes. We focus on high impact technology solutions in ServiceNow, Fullstack, Cloud & Data, and AI / ML. Due to our globally expanding service offerings we are seeking top-talent to join our teams and grow with us.

Title: Marketing Analyst
Location: Edison NJ, 08837 (Hybrid)
FTE/Permanent
Hybrid-3 days in Edison with the first few weeks fully onsite for training

Job Description

Seeking a highly analytical and driven Marketing Analyst to join our U.S. team in Edison, NJ. Reporting to the VP of Marketing, this role is critical in transforming data into actionable insights that support Sales, Marketing, and Product Development decision-making.
The Marketing Analyst will play a key role in identifying growth opportunities, strengthening its position within the Writing Instruments category, and enabling data-driven business strategies.

Responsibilities include but are not limited to:

Insight Development & Reporting
Establish and maintain a monthly cadence of insights for Sales, Marketing, and key stakeholders
Analyze and present market trends including seasonality, pricing, competitive dynamics, and category performance
Deliver clear, compelling reports and presentations that translate data into actionable business recommendations

Data Analysis & Business Support

Leverage multiple data sources, including:

Customer POS data
Circana Syndicated Market Data
Walmart Scintilla
Edgewood Consulting

Support Product Development through:

Identification of new product opportunities
Line extension recommendations
Pricing strategy insights
SKU rationalization and optimization efforts

Cross-Functional Collaboration

Partner with Sales and Marketing teams through participation in sales strategy and cluster meetings
Support initiatives led by the Head of Promotion and SKU Optimization
Contribute to category leadership positioning through insight-driven storytelling and recommendations

Platform & Partner Management

Manage relationships with key third-party data partners, including Circana, Scintilla, and Edgewood Consulting
Ensure accurate product classification, reporting integrity, and full utilization of partner platforms
Serve as departmental lead for Power BI reporting, partnering with external consultants to ensure platform accuracy and effectiveness

Tools & Resource Management

Develop and maintain a centralized insights repository/resource portal for cross-functional access
Generate ad hoc and recurring reports using Power BI and third-party analytics tools

Requirements

Advanced Proficient in Microsoft Word, Excel, Excel Analyzer, Loop, PowerPoint, SharePoint, Outlook, Power BI and D365
Ability to work cooperatively and collaboratively with all levels of employees to maximize Performance, creativity, problem solving and results
Advanced marketing analytics, shopper marketing & category Management with Client environment
Excellent analytical, communication, and organizational skills
Experience with Power BI, Circana (Unify), Nielsen, IRI, Walmart Scintilla
Multi-tasking and coordinating projects with changing priorities
Strong understanding of the sales environment
3 - 5 Years'' Marketing Analyst experience
Working knowledge of Marketing 5 Ps across B2C, B2B, and DTC channels
Working knowledge of Shopper Marketing and Category Management Principles
Must have working experience for a sales driven, customer–focused business
Working knowledge of Windows based operating system
Ability to communicate and motivate clearly and effectively with internal and external contacts via in-person meetings, telephone, and written communication
People management and ability to make effective business decisions in the best interest of the Company
Strong Analytical skills
Strong Presentation skills
Ability to travel less than 10%
Office Products Industry a plus
College degree preferred - Bachelor''s degree in Marketing, Business, Statistics, or a related field

We are committed to fostering a diverse, inclusive, and equitable workplace where individuals from all backgrounds feel valued and empowered to contribute their unique perspectives. We strongly encourage applications from candidates of all genders, races, ethnicities, abilities, and experiences to join our team and help us build a culture of belonging.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 10123488
Position Id: 26-08984
Posted 5 days ago

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