Ecommerce Financial Analyst

*Must live in EST!*

Seeking an eCommerce Financial Analyst to serve as a strategic finance partner supporting product strategy, go-to-market planning decision-making. The role owns product-level financial modeling, forecasting, and performance analysis to ensure product launches, campaigns, and ongoing initiatives are financially sound and aligned with margin and growth targets.

Responsibilities

• Develop and maintain product-level financial models, forecasts, and budgets supporting product launches, GTM plans, content creation and ongoing initiatives.
• Build detailed sales and revenue forecasts for new product launches, factoring in seasonality, promotional activities, and market demand.
• Evaluate ROI for marketing campaigns and identify financial risks
• Prepare regular financial reports, dashboards, and presentations linking key metrics like CAC, ROAS, and margin impact to marketing outcomes.
• Design and maintain dashboards to track e-commerce marketing KPIs and enable data-driven decisions.
• Partner with lifecycle marketing teams to analyze campaign performance, customer acquisition, retention, and lifetime value metrics.
• Support A/B testing and marketing experiments by analyzing data and recommending actionable insights.

Required Skills/Education

• 5+ years of experience in financial analysis
• 3 years in marketing/ecommerce financial analysis
• Advanced Excel
• BI tools (e.g., Tableau, Power BI, Anaplan).
• Experience with forecasting, pricing, costing, inventory reports, financial reports, ROI
• Bachelor s degree

Desired Skills

• CFA or CPA certification
• Experience supporting cross-functional teams such as marketing, product, and finance
• Knowledge of CRM and marketing analytics platforms
• Passion for e-commerce, digital marketing, and personalized products