SR SEO ANALYST

Position Overview:

This position calls for an experienced and talented SEO professional who will support the development, execution, and ongoing optimization of the SEO strategy for multiple *** domains, subdomains, and mobile apps.

Duties:

• Develop and prioritize implementation of SEO recommendations for designated *** domains and subdomains.
• Collaborate with IT (Mayo and vendor) teams in support of SEO initiatives, driving early integration of SEO requirements into the web development process.
• Monitor Google Webmaster and other SEO tools to identify and investigate existing or emerging issues that may negatively impact SEO.
• Develop performance dashboard and analytics metrics and KPIs.
• Deliver project analysis, monthly recaps, and other routine reports.
• Work with 3rd party consultants/vendors, leveraging various internal and external analytics tools to measure and report upon performance.
• Troubleshoot and identify technical or quality-related issues affecting overall organic traffic and rankings.
• Set goals and develop plans to execute against goals.
• Stay on top of Google algorithm changes and evolving best practices to support SEO health.
• Support backlinking and other strategic programs as requested by SEO Manager.
• Produce detailed functional requirements documents for onsite search enhancements.
• Work closely with IT and other operational resource colleagues to see through timely implementation, testing, and release to production.
• Monitor and measure results.
• Work collaboratively with Digital Analytics and SEO colleagues, Creative Media (UX), Web Operations, IT, PMO, Ontology, and other groups to establish and implement taxonomy, data standards, guidelines, and best practices to optimize search relevance.

Skills:

• Prefer a minimum of 2 years managing SEO at the enterprise level.
• SQL and big data mining experience.
• SEO technical experience.
• SEO certification is a plus.

Scope:

• 7 years of hands-on SEO experience, with demonstrated success leading SEO strategy for enterprise or complex brands.
• Manage the execution of SEO initiatives by coordinating with IMDG, HE&CS, and Practice partners on topic prioritization, content direction, brief development, assignments, and lifecycle tracking.
• Maintain project workflows and content tracking through project-management tools.
• Develop and maintain reporting that connects organic search and AI visibility to business outcomes, including care-family and topic-level visibility.
• Experience working with data using tools such as Python, APIs, Google Search Console, and other common reporting platforms.
• Strong SEO research and analytics skills combined with project leadership, cross-functional collaboration, and the ability to translate search and audience insights into actionable Marketing recommendations.

Requirements:

Sr. SEO Analyst qualifications require both strong SEO fundamentals and emerging AI-discoverability capabilities:

• Advanced technical SEO and data analytics expertise: Proven ability to analyze and improve crawlability, site performance, structured content, and search visibility, with strong proficiency in Adobe CJA, Python, APIs, and large-scale data analysis.
• SEO and AI visibility measurement expertise: Ability to evaluate performance across traditional search and AI platforms such as ChatGPT, Gemini, and Google AI experiences, measuring citation share, mention share, source inclusion, competitor presence, answer accuracy, and volatility.
• Entity, structured-data, and machine-readable content optimization skills: Experience improving how brands, conditions, treatments, providers, and locations are represented across search engines, knowledge graphs, and AI systems, with expertise in schema/structured data, semantic HTML, metadata, content architecture, and passage-level retrieval.
• Cross-functional and cross-channel optimization capability: Demonstrated ability to partner with content, engineering, product, analytics, social, and communications teams to strengthen a consistent digital authority footprint and translate SEO/AI optimization opportunities into actionable recommendations and briefs.