Staff Engineer (Front-end Developer)

Job Title: Staff Engineer

Location: Atlanta, GA (Day-one Onsite)

Duration: Full-Time

About the Role:

We are seeking a Staff Engineer, React Web to join our Digital Engineering team and drive the technical direction of our enterprise-scale, multi-brand digital ecosystem. This role is focused on front-end architecture and engineering, with deep expertise in React, modern web application design, and enterprise-grade digital platforms.

Required Skills:

• 10+ years of professional software engineering experience, with 3+ years in a Staff/Principal/Lead role.
• Proven track record of delivering enterprise-scale, React-based web applications with global reach.
• Strong hands-on expertise in:

• React, Next.js, TypeScript, JavaScript (ES6+), HTML5, CSS3 (SASS, Tailwind, CSS-in-JS).

• State management libraries (Redux, Zustand, Recoil, or equivalent).
• Frontend performance optimization and Core Web Vitals.
• Experience integrating frontend applications with backend APIs (REST/GraphQL).
• Strong knowledge of CI/CD pipelines, GitHub Actions, testing frameworks, and automation practices.
• Experience with GitHub Copilot or similar AI coding assistants for productivity.
• Experience working in agile environments with geo-distributed teams.
• Understanding of secure authentication and customer identity management (Auth0, Azure AD B2C).

Preferred Skills:

• Exposure to Generative AI (LLMs, embeddings, AI-driven personalization, conversational UIs).
• Experience with multi-tenant or multi-brand digital platforms.
• Familiarity with design systems (Storybook, Material UI, or similar).
• Experience with observability platforms (Datadog, Application Insights, Grafana, Prometheus).
• Strong ability to communicate technical trade-offs to executives and engineers.
• Awareness of responsible AI practices (cost, bias mitigation, governance).