Role
- Be a present, proactive, supportive, deeply collaborative and eager-to-learn and grow member of the Global Marketing team.
- Work collaboratively with the Marketing Lead in New York to execute on all campaigns and marketing materials.
- Gradually build up responsibilities and be able to lead the creation of email marketing campaigns, including:
o understanding the context and purpose of the campaign
o gathering the content and data from multiple sources
o strategizing on appropriate messaging
o creating the campaign in the email platform
o delivering in a timely manner and
o monitoring its metrics to be able to drive future improvements.
- Work with marketing colleagues to partner with analysts to create campaigns for key research and client initiatives, leveraging video and our email marketing platform.
- Understand the video creation process and over time own and drive the lifecycle of creating highest quality analyst and marketing videos in a timely manner, including but not limited to:
assisting in the development of video scripts,
o create and format video visuals/graphics,
o work very closely with the video editors
o input video metadata
o submit videos for regulatory approval.
- Partner with the Marketing Lead to execute on presentations, catalogues, sales collaterals, webinars and other initiatives.
- Collaborate with the global marketing team and marketing analytics team to create and execute on key marketing test ideas (A/B testing, 10/10/80 etc.) to learn from and execute for future marketing strategies.
- Actively review client analytics/reporting data (readership, viewership etc.). Leverage analytics to drive future outcomes.
- Work and provide support on campaigns related to external industry surveys.
- Interact with management, regional stakeholders and technical teams from numerous functions across the business and be instrumental in helping to implement key initiatives.
- Partner with other marketing teams outside research on key marketing projects, including key investor conferences.
Your team
You’ll be part of the Global Research Marketing team in New York, collaborating with our global team members in London and Hong Kong. Our team drives and implements marketing initiatives to create awareness and drive constant engagement of the industry-leading and differentiating content from our Research analysts and data platforms. All our work is focused on showcasing the best of who we are and strives to raise the bar on the quality and success of our marketing outreach.
Your experience and skills
You have:
- Entry level position but a understanding in digital marketing, technology and/or the financial services industry is helpful
- A university degree, preferably majoring in Marketing and Communications
- Meticulous attention to detail
- Strong verbal and written skills
- Demonstrable success working on complex initiatives, handling multiple projects of various sizes simultaneously under tight deadlines
- Top-notch Excel and PowerPoint skills
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