Senior SEO Analyst

Duration: 8+ Months

Location: MN-Rochester, 100% Remote

Overview: Every Turnberry consultant belongs to a practice, an internal group of consultants and leaders with shared experience and expertise. Each of these practices aligns to one of the core services Turnberry offers to clients. As a Senior SEO Analyst, you will join Turnberry's Business Transformation practice. Turnberry's Business Transformation practice is dedicated to diagnosing and addressing core business challenges including regulatory compliance, full-scale implementation, managing change and driving continuous improvement across transformation initiatives.

Responsibilities:

Support critical Organic and AI Search marketing efforts via execution and cross-functional delivery across the product lifecycle

Assist with pre-release QA validation, HE&CS support, and enterprise local SEO management

Develop and prioritize implementation of SEO recommendations for designated client domains and subdomains

Collaborate with IT teams in support of SEO initiatives, drive early integration of SEO requirements into the web development process

Monitor Google Webmaster and other SEO tools to identify and investigate existing or emerging issues that may have a negative impact on SEO

Develop performance dashboard and analytics metrics and KPIs; deliver project analysis, monthly recaps, and other routine reports

Work with 3rd party consultants/vendors, leverage various internal and external analytics tools to measure and report upon performance, troubleshoot and identify technical or quality-related issues that might be affecting the overall organic traffic and rankings

Set goals and develop plans to execute against goals

Stay on top of Google algorithm changes and evolving best practices to support SEO health

Support backlinking and other strategic programs as requested by SEO Manager

Produce detailed functional requirements documents for onsite search enhancements

Work closely with IT and other operational resource colleagues to see through timely implementation, testing and release to production and monitor, and measure results

Work collaboratively with Digital Analytics and SEO colleagues, Creative Media (UX), Web Operations, IT, PMO, Ontology, and other groups to establish and implement taxonomy, data standards, guidelines, and best practices in order to optimize search relevance

Qualifications:

Minimum BS/BA in Computer Science, Marketing, or other degree

7+ years of hands-on SEO experience, with demonstrated success leading SEO strategy for enterprise or complex brands

Strong understanding of SEM, Social Media, and eCommerce Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, Screaming frog, or other SEO tools Advanced experience with Google Analytics 360, Google Search Console

Experience working with CMS environments such as Sitecore and WordPress Knowledge of HTML/CSS and website administration

High level proficiency with Microsoft Office applications such as Excel, PowerPoint, Word, Access

Ability to initiate and drive projects

Tenacity to deliver results in a complex environment and to manage work across multiple projects

Ability to translate business requirements into technical plans and reporting solutions in order to analyze data, interpret results, and recommend solutions to enable teams to make decisions around optimizing or understanding product investments

Keen problem solving abilities

Strong attention to detail, excellent organizational skills, ability to work independently, and manage multiple projects/responsibilities

Must be self-motivated

Perform ongoing performance analysis and diagnostics to understand what is driving (or limiting) discovery

Experience with website migrations or large-scale redesigns; ensuring SEO best practices are incorporated from planning through post launch validation, including site architecture, content mapping, redirect strategy, and search performance continuity

Supported multi-location SEO efforts, including local landing page optimization, Google Business Profile management

Deep understanding of: Technical SEO fundamentals, On-page optimizati, and schema -Content-driven discovery

The evolving role of AI in search and answers

Experience working in the weeds with data using tools such as Microsoft Excel, Python, Google Search Console, and other common reporting platforms

Strong written and verbal communication skills, with the ability to articulate a clear POV

Preferred Qualifications:

Prefer a minimum of 2 years managing SEO at the enterprise level SQL and big data mining experience SEO technical experience SEO certification a plus

The salary range for this role is $90,000 to $125,000 or the hourly equivalent. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Turnberry Solutions offers benefits such as a comprehensive healthcare package (medical, dental, vision), disability and group term life insurance, health and flexible spending accounts, a utilization bonus, 401(k) with match, flexible time off for salaried employees, parental leave for salaried employees, and flexible work arrangements (all benefits are subject to eligibility requirements). No matter where or when you begin a career with Turnberry, you'll find a far-reaching choice of benefits and incentives.

At Turnberry, we are committed to creating a positive and connected work environment for all and are fully invested in and focused on hiring and growing a diverse team of high performers. We believe that uniqueness in ideas, experiences, and backgrounds make us a better Turnberry: Turnberry is an Equal Employment Opportunity employer, and recruits, employs, trains, compensates, and promotes regardless of age, ancestry, family medical or genetic information, gender identity and expression, marital, military, or veteran status; national and ethnic origin; physical or mental disability; political affiliation; pregnancy; race; religion; sex; sexual orientation; and any other protected characteristics.

Americans with Disabilities Act (ADA)

Turnberry will provide reasonable accommodation with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please send an email to our Human Resources department at