ForwardIT is seeking an experienced Google Ads Campaign Manager / Subject Matter Expert (SME) to manage, optimize, and improve Google Ads campaigns focused on generating qualified business leads.
The ideal candidate has extensive hands-on experience with Google Ads, particularly B2B lead generation, keyword strategy, geographic targeting, bidding optimization, and conversion tracking.
We need someone who can identify performance issues, recommend corrective actions, and independently execute improvements that support measurable business results.
Key Responsibilities
Manage and optimize Google Ads campaigns focused on B2B lead generation.
Conduct keyword research and develop strategies targeting businesses seeking AI, automation, and IT consulting services.
Evaluate and optimize geographic targeting, location settings, and audience targeting.
Develop and refine bidding strategies based on campaign objectives, budgets, and conversion performance.
Review campaign structure, ad groups, keywords, match types, and negative keywords.
Write and test effective ad copy designed to attract qualified business prospects.
Diagnose campaign issues, including disapproved ads, tracking errors, configuration problems, and campaign performance concerns.
Implement and validate conversion tracking through Google Ads, Google Analytics 4 (GA4), and Google Tag Manager.
Evaluate landing page performance and recommend improvements to increase lead conversions.
Monitor cost per lead, conversion rates, click-through rates, and other key performance indicators.
Provide clear reporting and actionable recommendations to company leadership.
Ensure campaigns follow Google Ads policies and advertising best practices.
Collaborate with internal teams to align advertising strategies with business development goals.
Required Qualifications
4+ years of hands-on Google Ads campaign management experience.
Demonstrated success managing B2B lead generation campaigns.
Advanced knowledge of Google Search Ads, keyword match types, negative keywords, and search term analysis.
Strong understanding of geographic targeting, location intent, and local or regional campaign strategies.
Experience developing and optimizing Google Ads bidding strategies.
Proficiency with Google Analytics 4, Google Tag Manager, and conversion tracking.
Experience diagnosing Google Ads campaign setup, policy, and performance issues.
Strong analytical skills and the ability to translate performance data into actionable recommendations.
Experience managing advertising budgets and improving cost per qualified lead.
Preferred Qualifications
Current Google Ads Search Certification.
Experience advertising IT consulting, SaaS, AI, automation, or professional services.
Experience optimizing landing pages for lead generation.
Familiarity with CRM integrations and offline conversion tracking.
Experience with Google Ads account verification and advertiser verification processes.
Understanding of conversion quality, lead attribution, and marketing ROI.
What Success Looks Like
Accurate campaign setup, tracking, and reporting.
Improved visibility among relevant business decision-makers.
Higher-quality inbound leads and reduced wasted advertising spend.
Improved conversion rates and cost per qualified lead.
Clear, data-driven recommendations that support business growth.
Application Requirements
Applicants should be prepared to discuss:
B2B Google Ads campaigns they have personally managed.
Campaign budgets and measurable performance improvements.
Their approach to geographic targeting and keyword selection.
How they troubleshoot campaigns that fail to generate qualified leads.
Experience improving conversion tracking and landing page performance.
To Apply: Submit your resume highlighting your Google Ads management experience, relevant certifications, and measurable B2B campaign results.
