Adobe Analytics Lead

job summary:

Responsibilities

Build and configure A/B tests, Experience Targeting, MVT, and Recommendations activities in Adobe Target.

Translate marketing requirements into Target activities, ensuring proper creative, targeting rules, and performance tracking.

Collaborate with WebOps and CDAO teams to ensure data availability, correct audience mapping, and compliant personalization.

Perform QA and troubleshoot targeting, data, rendering, or antiflicker issues.

Support analytics integration (e.g., A4T) and ensure accurate success metrics.

Maintain operational workflows, SLAs, documentation, and campaign launch readiness.

Support the setup and execution of AJO email, web, and mobile journeys, ensuring data readiness, audience configuration, and message consistency across channels.

Qualifications

Adobe Target (core activities, QA, troubleshooting) Adobe Analytics / A4T reporting integration and calculated metrics Adobe Launch / Web SDK / Data Layer expertise for tagging and data availability HTML, CSS, JavaScript for modifying or validating Target experiences

location: Malvern, Pennsylvania

job type: Contract

salary: $64.70 - 69.70 per hour

work hours: 8am to 5pm

education: Bachelors



responsibilities:

Responsibilities

• Build and configure A/B tests, Experience Targeting, MVT, and Recommendations activities in Adobe Target.
• Translate marketing requirements into Target activities, ensuring proper creative, targeting rules, and performance tracking.
• Collaborate with WebOps and CDAO teams to ensure data availability, correct audience mapping, and compliant personalization.
• Perform QA and troubleshoot targeting, data, rendering, or antiflicker issues.
• Support analytics integration (e.g., A4T) and ensure accurate success metrics.
• Maintain operational workflows, SLAs, documentation, and campaign launch readiness.
• Support the setup and execution of AJO email, web, and mobile journeys, ensuring data readiness, audience configuration, and message consistency across channels.

qualifications:

Qualifications

Adobe Target (core activities, QA, troubleshooting) Adobe Analytics / A4T reporting integration and calculated metrics Adobe Launch / Web SDK / Data Layer expertise for tagging and data availability HTML, CSS, JavaScript for modifying or validating Target experiences

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.


Any consideration of a background check would be an individualized assessment based on the applicant or employee's specific record and the duties and requirements of the specific job.