E-commerce Personalization Technical Lead - Boston, MA - Remote- Direct Client

Ecommerce Personalization - Technical Lead

• Lead hands-on development and delivery of ecommerce personalization features that improve customer engagement and conversion.
  
  
• Act as the primary technical point of contact for personalization initiatives within the ecommerce team.
  
  
• Work closely with product, marketing, and analytics teams to implement personalization use cases aligned with business goals.
  
  
• Support stable, performant personalization solutions across web and mobile ecommerce platforms.
  
  

• Build and maintain personalization features such as product recommendations, targeted content, and experimentation.
  
  
• Integrate personalization tools with ecommerce platforms, data layers, and analytics using APIs and event-based tracking.
  
  
• Provide technical guidance to developers, review code, and help resolve implementation challenges.
  
  
• Monitor personalization performance, fix defects, and iterate on implementations to improve results.