Event Demand Generation Contractor

RESPONSIBILITIES:
Kforce has a Fintech client that is looking for a remote Event Demand Generation Contractor.

Overview:
The Event Demand Generation Contractor will lead demand-generation activities to drive registrations and attendance for key third-party events and will support the Events Demand Generation Lead in executing marketing tactics for first-party events. The Contractor will coordinate with cross-functional stakeholders to ensure timely delivery of content and campaigns, manage event editorial planning, and oversee post-event follow-up and reporting.

Responsibilities:
* Drive registration campaigns for third-party events: Write and refine marketing copy for registration pages, email invites, landing pages, ads, and social posts
* Support first-party event demand generation: Assist the Events Demand Generation Lead with campaign execution and tactical initiatives to boost registrations and attendance; Maintain a centralized calendar of upcoming events, campaign milestones, content deadlines, and approvals; Communicate timelines and responsibilities to relevant teams to ensure alignment and on-time delivery
* Oversee post-event follow-up and lead handoff: Track follow-up status, update lead records, and escalate gaps or blockers to the Events Demand Generation Lead or appropriate teams
* Reporting and dashboards: Maintain registration and attendance dashboards that surface key audience demographics, attendance trends, conversion metrics, and campaign performance; Provide regular reporting and insights to stakeholders to inform future event strategy and optimization
* Cross-functional collaboration: Work closely with content, field marketing, creative, sales development, product teams, and external agencies to align messaging and activation plans

REQUIREMENTS:
* Minimum 3 years in event marketing or demand generation
* Hands-on experience supporting both first-party and third-party events
* Experience coordinating cross-functional reviews and approvals
* Experience maintaining editorial/content calendars and managing deadlines across teams
* CRM experience (Salesforce preferred) for managing attendee records, lead flows, and handoffs
* Basic data analysis skills and experience turning event metrics into actionable recommendations
* Experience with paid social and programmatic channels for event promotion
* Familiarity with event technology platforms (e.g., Splash)
* Demonstrated ability to write and edit marketing copy for registration pages, email invites, landing pages, ads, and social posts
* Event demand generation experience at large, complex organization

This role will lead demand generation for 3rd party events:
* 10-25 events per year
* Assisting with 1st party demand gen efforts
* Attend a conference hosted by a partner or other conference = 3rd party
* Attract people to booth and accelerate events
* Receptions and Dinners, etc.
* End to end general marketer/full stack Demand Gen profile
* Would be nice to have experience with events

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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