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Today
Leads discovery activities to understand users, define audience segments, and map end-to-end customer journeys that inform product strategy. Conducts qualitative and quantitative research (interviews, usability sessions, behavioral studies) to surface user needs, pain points, and opportunity areas. Translates research findings into actionable artifacts such as personas, journey maps, workflow diagrams, and experience recommendations. Evaluates existing digital products-especially B2B application
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