The Digital Marketing Manager is responsible for developing, implementing, and analyzing strategic digital and other marketing initiatives to drive qualified traffic, tours, and leasing performance across communities within their portfolio. This role serves as both the regional marketing expert, supporting both lease-up and stabilized communities through data-driven decision-making and the digital lead for Gables.com, stand-alone websites, and Martech tools.
The Digital Marketing Manager partners closely with Operations, Revenue Management, Asset Management, Technology, and third-party partners to maximize traffic opportunities, improve customer experience, and enhance leasing outcomes. Responsibilities include oversight of internet listing sites, Gables.com, marketing technologies, reporting tools, and emerging platforms, while leveraging data and performance insights to optimize results and identify opportunities for growth and profitability.
Success in this role requires strong analytical and project management skills, the ability to manage multiple initiatives simultaneously, and a passion for innovation, customer experience, and evolving marketing technologies. Building and maintaining strong relationships with internal stakeholders, ownership groups, and third-party partners is critical to the success of the portfolio.
*This position may be based in Atlanta, Dallas, or Houston based on candidate preference/location*
Responsibilities
• Manage and support all lease-up efforts in the assigned markets
• Represent the markets as the regional marketing expert, recommending, outlining, and managing strategic marketing plans
• Work with the CMs/RMs/VPs to ensure traffic opportunities to the communities are being maximized, marketing standards are being followed, and renovations and lease-ups are on budget as far as traffic/leases
• Assist with 3rd party RFP new business presentations as needed
• Serve as lead on Gables.com management and future enhancement, including integration expansion, new features, troubleshooting, and daily updates.
• Manage ILSs, and other digital marketing channels and related relationships, including listing opportunities, enhancements, and enhanced positioning
• Leverage existing and emerging software, CRM platforms, and marketing technologies to improve the customer experience and leasing outcomes
• Collaborate with internal Technology, Revenue Management, and Operations teams, as well as external technology partners, to support platform integrations and to build effective reporting tools through PowerBI/Microsoft Fabric.
• Help identify, implement, measure, optimize, drive, and manage new marketing initiatives, technologies, and digital strategies
• Assist in evaluating emerging technologies, AI-driven tools, and digital platforms to improve customer experience, efficiency, and performance
• Create and manage lease-up plans, takeovers, and 3rd party presentations
• Oversee several marketing programs and improve upon reporting capabilities
• Analyze marketing metrics to identify cause-and-effect relationships and opportunities for optimization
• Apply knowledge to interpret data and improve performance, both qualitative and quantitative
• Identify positive financial outcomes to increase profitability
• Develop strategies for marketing campaigns and examine related data
• Keep abreast of industry news, emerging technologies, consumer trends, and digital marketing best practices
• Represent Gables on industry panels, task forces, etc. when appropriate
• Other related responsibilities as defined by the VP or SVP
Skills
• Proven experience in successful lease-ups
• Solid experience in data analysis and reporting
• Background in project management
• Strong understanding of digital marketing channels, CRM systems, and marketing technology ecosystems
• Experience evaluating and leveraging technology solutions to improve customer experience and marketing effectiveness
• Ability to understand marketing system integrations and collaborate effectively with internal and external technology partners
• Excel and Word expert
• Superb communication and multi-tasking skills with attention to detail
• Strong math and analytical skills
• Problem-solving aptitude and teamwork attitude
• Innovative and creative
• Ability to communicate and present across company departments and management levels
• Passionate and knowledgeable about marketing, customer service, and evolving consumer behavior
• Provide actionable research results to inform key business decisions
• Effective communication and presentation skills with stakeholders at all levels
Education
A bachelor''s degree in one of the following: marketing, market research, statistics, computer science, math, social sciences or business administration, or communications.
Position requires the ability to read and write English fluently.
Professional Experience
Five to seven years'' experience in multi-family marketing.
Travel Requirements
Minimal travel is required.
Licenses/Equipment
A valid driver''s license and current automobile insurance is required. Position requires individuals to furnish their own vehicle to fulfill all of the job''s functions. Position requires the ability to use general office equipment including computer, printers, copy machines, fax machines, postage machine, binding machine, etc.
Learning & Development:
Maintain a commitment to ongoing personal development and career growth though career path activities provided through Gables University curriculum and external sources as needed.
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